Polka-dot jacket or myths about efficiency
Posted: Tue Jan 07, 2025 5:40 am
Companies sometimes experience crises, sales declines, restructuring and other unpleasant periods. And often at this moment there is a desire to change the corporate style or even conduct a comprehensive rebranding.
Sometimes we literally face the question: “How much will our conversion from calls to purchases increase if we make a new logo?”
The pattern on the jacket will not affect its sale if the seller is rude, the store is in a deserted part of the city and no one knows about it. Or if the jacket has protruding threads and sleeves of different lengths.
The task of branding is to make the product malaysia whatsapp phone number understandable, attractive and “ours” for the target audience. The right choice of colors, graphic images, ergonomic packaging and soul-stirring words will really help in forming the desire to buy this product, but is not responsible for the sales themselves.
Creating or changing visual identity and meanings often accompanies changes in companies, but each step has its own task. To put things in order, you need business processes, to sell more — good salespeople and marketing activity, to make the product attractive — quality branding.
6. “Sewn and hung in the closet”, or why a brand needs a communication strategy
Many brands, on which brandologists and designers worked long and painstakingly, never saw this world. And all because the brand was not told about, and, therefore, it remained in the form of a beautiful book lying on the shelf.
It's like the couturier jacket that never made it to the catwalk.
Each company has different target groups: employees, clients, partners, media, government officials. And after the brand acquires a new face and character, each group needs to be told about it. These can be expensive advertising campaigns, or individual communications, which is relevant for the B2B market.
Sometimes we literally face the question: “How much will our conversion from calls to purchases increase if we make a new logo?”
The pattern on the jacket will not affect its sale if the seller is rude, the store is in a deserted part of the city and no one knows about it. Or if the jacket has protruding threads and sleeves of different lengths.
The task of branding is to make the product malaysia whatsapp phone number understandable, attractive and “ours” for the target audience. The right choice of colors, graphic images, ergonomic packaging and soul-stirring words will really help in forming the desire to buy this product, but is not responsible for the sales themselves.
Creating or changing visual identity and meanings often accompanies changes in companies, but each step has its own task. To put things in order, you need business processes, to sell more — good salespeople and marketing activity, to make the product attractive — quality branding.
6. “Sewn and hung in the closet”, or why a brand needs a communication strategy
Many brands, on which brandologists and designers worked long and painstakingly, never saw this world. And all because the brand was not told about, and, therefore, it remained in the form of a beautiful book lying on the shelf.
It's like the couturier jacket that never made it to the catwalk.
Each company has different target groups: employees, clients, partners, media, government officials. And after the brand acquires a new face and character, each group needs to be told about it. These can be expensive advertising campaigns, or individual communications, which is relevant for the B2B market.