Investing effectively in social media advertising.

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Angela, a little worried about her clients' privacy, asks what this is for. Erica replies that it is used to adjust the advertising of different products on Facebook.

For example: A potential customer walks through Angela's online store looking at different products. The customer spends, for example, 5 minutes looking at a specific product. In other words, he is interested in the product but is undecided whether to buy it or not. The customer then leaves the store without buying the product and goes to Facebook. What is the first thing he sees? An advertisement showing the opinion of a satisfied customer who has bought the product he has been looking at for 5 minutes.

Can that be done?! Angela asks. That is done every day, Erica answers. Of course, to be able to do that, you need to invest in advertising, perhaps one of the most important points of social networks for entrepreneurs:

Erica explains that social media is great for targeted advertising. The important thing is to identify your target audience . Once you know it, the networks will show your ads specifically to the people you have decided should see them.

identifying target audiences for social media

Furthermore, Erica continues, the ad can be czech republic phone data different for each type of customer. For example, let's say you want to sell baby room decor. You can make an ad specifically for women between 20 and 30 years old who have had a child in the last few months. And Facebook will review the profiles of the different users and show the ad to whoever fits that profile. And where I say Facebook I also mean Instagram and Pinterest, although these two each work in a different way. Erica concludes.



Angela is a little overwhelmed by all the information. Even a little overwhelmed by the potential of social media to generate sales . Fortunately, she has the opportunity to learn more about these new marketing techniques and use them to her advantage. In the field of marketing, perhaps more than in any other, learning never ends.

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