Tips for customer retention
Posted: Tue Jan 07, 2025 5:09 am
There are several criteria in this regard and some indicate that it is less expensive to correctly retain customers than to increase their presence, all of this related to customer satisfaction .
In many cases, it all starts with the preparation of surveys, where we seek to know the client and what they think of the brand, as well as appropriate market research , something that has been used for a long time. So, by knowing what their tastes and preferences are, as well as their location, social class, education and occupation, we can offer the products they want, since the more information we have about our buyers, the better our relationship with them will be; but it is also where, by making good use of this data, we can achieve customer retention .
Positive experiences for customer retention
Some brands are really experts when it comes to generating a good experience with customers, citing some examples of how some, based on the knowledge they have of their customers, send them discount coupons, free tickets, or better yet, sing the famous birthday song on site or over the Internet.
The latter are things like what happens in a famous restaurant chain, where you can arrange with the staff to sing a surprise Happy Birthday to your family member or friend. The same thing happens in a well-known coffee franchise, where if the staff knows your birthday and it's your anniversary, they can spontaneously sing and entertain you.
Customers stick with brands that offer them positive experiences. Beyond simple lebanon phone number customer retention, it is customer evangelization, loyalty itself, as some brands have done worldwide. These brands have managed to turn their customers into people who love them, who follow them in all their actions. Something that should matter to others and that does not necessarily require a large investment but a great interest in customers.
Other good examples of this great interest could be the case of Sainbury's and a girl who, through a letter, managed to get the chain to change the name of one of its breads, which stopped being tiger bread to become giraffe bread, becoming a great example of what it can be to actively listen to customers in order to provide them with the best experience.
As customers, we all want to have positive experiences with brands. We want to be treated with the utmost appreciation so that we can count on top-quality services.
In many cases, it all starts with the preparation of surveys, where we seek to know the client and what they think of the brand, as well as appropriate market research , something that has been used for a long time. So, by knowing what their tastes and preferences are, as well as their location, social class, education and occupation, we can offer the products they want, since the more information we have about our buyers, the better our relationship with them will be; but it is also where, by making good use of this data, we can achieve customer retention .
Positive experiences for customer retention
Some brands are really experts when it comes to generating a good experience with customers, citing some examples of how some, based on the knowledge they have of their customers, send them discount coupons, free tickets, or better yet, sing the famous birthday song on site or over the Internet.
The latter are things like what happens in a famous restaurant chain, where you can arrange with the staff to sing a surprise Happy Birthday to your family member or friend. The same thing happens in a well-known coffee franchise, where if the staff knows your birthday and it's your anniversary, they can spontaneously sing and entertain you.
Customers stick with brands that offer them positive experiences. Beyond simple lebanon phone number customer retention, it is customer evangelization, loyalty itself, as some brands have done worldwide. These brands have managed to turn their customers into people who love them, who follow them in all their actions. Something that should matter to others and that does not necessarily require a large investment but a great interest in customers.
Other good examples of this great interest could be the case of Sainbury's and a girl who, through a letter, managed to get the chain to change the name of one of its breads, which stopped being tiger bread to become giraffe bread, becoming a great example of what it can be to actively listen to customers in order to provide them with the best experience.
As customers, we all want to have positive experiences with brands. We want to be treated with the utmost appreciation so that we can count on top-quality services.