Prevent before you activate: Paving the way for the activation funnel

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The balls coming out will inevitably be "skimmed" compared to the quantity of the input. If the final objective is conversions and profit, the protagonists of the selective path are the customers , caught in the different phases of their relationship with the business. Schematically, the evolution goes through:

from simple leads generated: customers hypothetically become contacts, qualified by a certain number of data such as name, surname, e-mail…
to prospects , i.e. targets towards which a sales strategy is directed
until they become active customers who cyprus phone number purchase and, in the best of cases, return to purchase, generating positive feedback from other potential customers, which materializes in the virtuous circle of referral.
Conversion Funnel Anatomy

The secret: effective design
Let's clear up a possible misunderstanding: the structure of the conversion funnel is not an unknowable Hyperuranion. On the contrary, the engineers and architects behind the project - as well as the laborers who stack one brick on top of another - are you and your company. Good news that brings with it hopes of success but, even before that, huge responsibilities: the quantity of marbles that will fall from the hole, without getting lost along the way or slipping out of the holes along the way, will be attributable only to the accuracy of the upstream design .

A conversion funnel for every business model
Continuing in the wake of the construction comparisons, the path of the conversion funnel must be adequately paved, in order to lead customers into it and facilitate their passage through the subsequent upgrades. The importance of strategic planning is crucial for the overall success of the company and functional in view of an ongoing self-analysis , which allows to identify at each step the flaws of the system and the critical issues on which to act.