Demand for social commerce
Posted: Tue Jan 07, 2025 3:39 am
Every year, the Internet is increasingly drawing users into its web. More than 103 million Russians over 12 years old go online at least once a month (according to Mediascope data for 2024) .
The global figure is 5.44 billion, of which 2.71 billion (almost 50%) users make purchases online. In Russia, this figure is 49.66 million, which is 48% of the total number of Russian users (data for 2023).
If we take into account the fact that by the end of 2023, the Russian influencer marketing market grew by a whole third (data from a WildJam study, which is cited by Adindex ), then we can conclude that the volume of sales in social networks is growing.
This is confirmed by research from Statista : “By 2030, social kenya whatsapp phone number media commerce is expected to reach $8.5 trillion.”
Collaboration with bloggers and marketing strategies have a positive effect on this indicator, despite limited access to some platforms.
Who would have thought that the same store on the couch would be reborn and take over the world market?
The Future of E-Commerce
The power of online sales is great. Digitalization continues to gain momentum, penetrating into the lives of everyone. Already, 91% of users depend on their phone, using it for shopping (according to PewResearch ). Will this figure grow to 100%? Time will tell. And the evolution that we can already see in e-commerce.
AR technologies have become a new round of development of e-commerce. Analysts predict global economic growth of $1.5 trillion by 2030 due to the capabilities of AR and VR (data from the consulting company PwC ).
The Russian market is lagging behind the global market by only a year and a half, but we can already see the active implementation of augmented reality in online sales. For example, virtual fitting of clothes from Lamoda. An excellent opportunity to address the pain points of buyers and push them to action.
As a result, the e-commerce market in Russia has a promising future. Over the past year, the Internet's contribution to the country's economy has grown by 35% to 16.4 trillion rubles. According to RAEC Director Sergei Grebennikov, 94% of this amount was accounted for by e-commerce. With the natural change of generations, this percentage and online sales will only grow.
The global figure is 5.44 billion, of which 2.71 billion (almost 50%) users make purchases online. In Russia, this figure is 49.66 million, which is 48% of the total number of Russian users (data for 2023).
If we take into account the fact that by the end of 2023, the Russian influencer marketing market grew by a whole third (data from a WildJam study, which is cited by Adindex ), then we can conclude that the volume of sales in social networks is growing.
This is confirmed by research from Statista : “By 2030, social kenya whatsapp phone number media commerce is expected to reach $8.5 trillion.”
Collaboration with bloggers and marketing strategies have a positive effect on this indicator, despite limited access to some platforms.
Who would have thought that the same store on the couch would be reborn and take over the world market?
The Future of E-Commerce
The power of online sales is great. Digitalization continues to gain momentum, penetrating into the lives of everyone. Already, 91% of users depend on their phone, using it for shopping (according to PewResearch ). Will this figure grow to 100%? Time will tell. And the evolution that we can already see in e-commerce.
AR technologies have become a new round of development of e-commerce. Analysts predict global economic growth of $1.5 trillion by 2030 due to the capabilities of AR and VR (data from the consulting company PwC ).
The Russian market is lagging behind the global market by only a year and a half, but we can already see the active implementation of augmented reality in online sales. For example, virtual fitting of clothes from Lamoda. An excellent opportunity to address the pain points of buyers and push them to action.
As a result, the e-commerce market in Russia has a promising future. Over the past year, the Internet's contribution to the country's economy has grown by 35% to 16.4 trillion rubles. According to RAEC Director Sergei Grebennikov, 94% of this amount was accounted for by e-commerce. With the natural change of generations, this percentage and online sales will only grow.