Speed: Improve conversions by decreasing response times
That speed is a key element in SEO for an e-commerce, seems now consolidated , so we must intervene so that the response of our site to user requests is truly immediate.
Statistics say that 40% of visitors abandon an e-commerce site if loading exceeds 3 seconds, with loading response times within a second, the conversion drops to 7%, when normally it is under 4%.
Speed is a key element in e-commerce SEO
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Duplicate Content: Common Ecommerce SEO Mistakes
Duplicate content is one of the things you should pay most attention to in an e-commerce site, especially because it is created so easily.
To overcome the problem, we must frequently crawl macedonia phone number the site using suitable tools such as Screaming Frog or Visual SEO Studio and then intervene by canonicalizing the duplicate.
We can use the 301 Redirect or, as we have already seen, the Rel canonical and the Rel Next and Rel Previous for pagination.
In general we should properly manage the indexing of some pages.
Robots.txt
We may need to block search engine crawlers from accessing entire sections of the site, and the easiest way is to use Robots.txt or the NoIndex and NoFollow meta tags .
It is not that we should only inhibit, in some cases it is also worth emphasizing, stimulating and simplifying access to the search engine spider, for example to speed up the indexing of new products or promotions.