When we think about positioning in search engines we have two things in mind, the first is Google, the second is being first or at least being on the first page of Google.
Today we will try to dismantle this heuristic, investigating denmark number for whatsapp the market segments for which it certainly makes sense on the one hand to think about search engines other than Google and on the other to scale down the statement " if you want to hide a body, put it on the second page of Google ", which in some ways does not reflect the truth of the facts.
But let's proceed step by step.
Alternative search engines to Google
There is this rampant disease, which affects all new web entrepreneurs. Google, Google, Google, you don't think of anything else. It happens because Google is the best positioned search channel historically. It is the default search engine, the oldest, most generalist and technologically advanced on the face of the earth, so it is naturally considered the number one garrison for digital visibility. For the rest, you'll see.
In the last 20 years we have seen other search engines mature, but in this article I do not want to talk to you about Bing, Yandex and Baidu, mainly because they are generalists, but above all because I do NOT know them. In particular Bing interests me little because it does not hold a candle to Google in terms of traffic generated, while Yandex and Baidu refer to civilizations other than the Western one, distant for me.
I am interested in vertical search engines , because they are the only way to undermine Google's excessive power. We will therefore see that the most far-sighted projects of the last twenty years are not aimed at everyone, but only at people with specific interests. And we will see that today the main search engines competing with Google are not search engines and in fact they are not even competitors. Have I piqued your curiosity, right? Well, let's see what I'm talking about.
Google and beyond Google: a journey through the results of the “other” search engines
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