Winning the Digital Marketing Game
Posted: Mon Jan 06, 2025 6:10 am
roduct is customizable. Hot Events This style allows companies to customize the content that users see. Companies can display up to six types of items on the page, directing users to areas such as mini programs, custom links, and mini games. Videos Videos allow brands to make the background image a video and make the first video of their products appear in the search results. (Supports 3 to 6 videos.) What are the benefits of WeChat Search? On the surface, the benefits that WeChat Search brings to companies seem simple. Like Google's search engine, WeChat Search allows users to find information about companies with just the click of a button. However, there are some other reasons to be interested in this feature. Collect data on potential sales leads When users find an ad on WeChat and click on it, you will receive data about what types of people may be interested in you. Promote Public Accounts WeChat public accounts are the main way for companies to communicate with fans through the app; when users search for terms related to or similar to your company name, your public account will appear in the search results. Advertise an App In the screenshot above, the user's search results show a list of programs and apps.
If they click on the second program (app), the following screen pops up. As you can see, the user is now on a page where they can download the corresponding app from WeChat. This also includes reviews of the app and details about any recent updates. Promote a Game WeChat allows businesses to create games for their apps, and through this feature, users can also use WeChat Search to find games. Game companies may want to use this feature to make mini games of their own as a way to promote larger PC, platform, or mobile games. In the screenshot above, a mini game pops up below some of the public account search results. Advertise a honduras whatsapp resource Store You can use WeChat Search to sell products directly to customers. This way, users will see an ad for your product and click on the image to forward it to the store. Promote a Brand Event Finally, WeChat Search can be used to promote a brand event. Even if your company does not have a physical presence in China, you can still use WeChat to host online events. Bidding Method Settings and Keywords As with any search engine, keywords are important to how your ads work with WeChat search, because the keywords you choose trigger your ads when users search. Advertisers can obtain different keywords based on the characteristics of the products they promote. WeChat currently provides two ways to obtain keywords: automatic keyword expansion and manual keyword entry. WeChat search allows companies to choose between CPC or OCPC bidding. With CPC bidding, you will pay based on the number of clicks. You may find this method more flexible because you can adjust bids based on the keywords in your ad.
Keyword bids take precedence over overall ad bids. For CPC ads, you need to bid at least 0.If your bid is lower, your ad won't appear at all. Currently, the average bid for an ad is about $3.5. There are different types of keyword matching you can use: Exact match: only show keywords with exact match. Phrase match: show matches to phrases and similar phrases. Broad match (recommended): show matches to any related keyword. You may also want to add some words that block unwanted searches. However, OCPC bidding means you can't set individual bids for keywords. You might consider grouping similar business keywords and related terms in the
If they click on the second program (app), the following screen pops up. As you can see, the user is now on a page where they can download the corresponding app from WeChat. This also includes reviews of the app and details about any recent updates. Promote a Game WeChat allows businesses to create games for their apps, and through this feature, users can also use WeChat Search to find games. Game companies may want to use this feature to make mini games of their own as a way to promote larger PC, platform, or mobile games. In the screenshot above, a mini game pops up below some of the public account search results. Advertise a honduras whatsapp resource Store You can use WeChat Search to sell products directly to customers. This way, users will see an ad for your product and click on the image to forward it to the store. Promote a Brand Event Finally, WeChat Search can be used to promote a brand event. Even if your company does not have a physical presence in China, you can still use WeChat to host online events. Bidding Method Settings and Keywords As with any search engine, keywords are important to how your ads work with WeChat search, because the keywords you choose trigger your ads when users search. Advertisers can obtain different keywords based on the characteristics of the products they promote. WeChat currently provides two ways to obtain keywords: automatic keyword expansion and manual keyword entry. WeChat search allows companies to choose between CPC or OCPC bidding. With CPC bidding, you will pay based on the number of clicks. You may find this method more flexible because you can adjust bids based on the keywords in your ad.
Keyword bids take precedence over overall ad bids. For CPC ads, you need to bid at least 0.If your bid is lower, your ad won't appear at all. Currently, the average bid for an ad is about $3.5. There are different types of keyword matching you can use: Exact match: only show keywords with exact match. Phrase match: show matches to phrases and similar phrases. Broad match (recommended): show matches to any related keyword. You may also want to add some words that block unwanted searches. However, OCPC bidding means you can't set individual bids for keywords. You might consider grouping similar business keywords and related terms in the