Revenue Strategy Development Manager

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It is conceivable that Atour's regular customers will find it hard not to be tempted after experiencing the pillow several or even dozens of times. FamilyMart selling clothes is also a good example. FamilyMart convenience stores in Japan have opened a new clothing brand W, and its sales have increased by about 3 years since its launch. The initial breakthrough point was to use the "convenience" scene to focus on emergency needs, such as basic socks, underwear and raincoats. Recently, we have found on Xiaohongshu that more and more brands do not directly let k use the product, but first invite them to participate in an offline scene, such as participating in an organized yoga event, and then naturally "be planted" in the subsequent content.


Videos or pictures of using the thailand whatsapp phone number product in a non-reporting way. This will not only make it more watchable, but also make k's own feelings about the brand and product stronger, and it is easier to convey positive emotions to users. Second, create content related to product use experience scenes to highlight the irreplaceable nature of the product in the category in the scene. Building product content around scenes is the consensus of most products in content marketing, and they will even pay special attention to popular life trends and combine them with products. What is more important is that what is suitable in a certain scene is often the "category" rather than the "specific brand".


That is to say, any product of this category is suitable for a specific scene, such as any low-alcohol wine is suitable for the scene of being tipsy. Then it is necessary to strengthen the irreplaceability of your own products in specific scenes, otherwise it is easy to make wedding clothes for others. For example, every job search software will promote its job search function in the scene of "finding a job is not easy". When we are doing this part of the content, we will deliberately emphasize that "Maimai is a user's real-name registration. Many employees of certified companies post recruitment posts or help with internal referrals.