Gamification: Innovate your web marketing strategy

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Gamification Strategies: Introduce Game Elements to Your Website
From the data available to Autodesk, a key variable emerged: when a user used the trial software more than 3 times, the probability that that user would become a customer doubled . Based on this and other data, Autodesk chose to test the path of gamification strategies to increase the number of free trials downloaded and the frequency of use of the software during the trial period.

To do so, he decided to start Hidden Territory , a project based on truly ludic mechanisms: during the trial , the user was invited to participate in a game built according to the metaphor of a race against austria phone number time. The user had to complete missions, and to succeed in passing them, he had to test specific functions of the software within the end of the trial period. The user who collected the most points won a free copy of Autodesk 3ds Max.

The results obtained with the gamification strategy were surprising:
+54% software usage sessions during the trial period
+15% clicks on the “Buy” button, a strong indicator of purchase intent
+29% average revenue per user: customers who had played Hidden Territory purchased more licenses (or more expensive packages) than customers who had not played.
In short, from this data it is clear that applying a gamification strategy to your marketing activity, through social games and other game dynamics, can not only increase the engagement of your users , but can also translate into concrete business results . As always, even in this case the approach based on data and numbers is the only truly winning one.