Meanwhile, 4.0 merged Traditiona

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These and other features of the Fifth Industrial Revolution could ultimately generate important impacts on e-commerce and Marketing. This is the subject of the next topic. Read now! IMPACTS ON E-COMMERCE AND MARKETING Just like the Industrial Revolution, Marketing is in its fifth phase. Marketing 1.0, for example, was product-centric. Then, in 2.0, the focus became consumer needs. Marketing 3.0 was characterized by consumer empowerment through social networks.


Meanwhile, 4.0 merged Traditional malaysia phone number list with Digital. And finally, Marketing 5.0 which uses technologies such as machine learning, automation, and artificial intelligence in raising awareness. Virtual Library of the e-Plus Agency Click the button below to download our free e-book and content on e-commerce and digital marketing! Access the library now! Industry 5.0, e-commerce and Marketing Marketing 5.0 is therefore in the same phase as Industry 5.


0. The same, in fact, happens with e-commerce. In this way, both marketing and e-commerce receive impacts from the new sector. And these impacts are reflected in actions such as: Hyperpersonalization with the customer at the center of product production and distribution decisions; Predicting consumer behavior and, therefore, anticipating consumer demands; Consumer conversations with chatbots , virtual assistants and human assistants via apps ; Hyper-personalized Inbound Marketing enhanced with Marketing Automation and AI; Automated AI influencers that collaborate with human influencers on advertising and sales; Sustainable products with sustainability-focused advertising.