The benefits of content marketing
Posted: Sat Dec 28, 2024 11:00 am
Content marketing is a powerful tactic because of the way it increases exposure to your brand across multiple channels. Just one outstanding piece can have a significant commercial impact.
The inbound leads that result from a good content marketing campaign typically require far less time and effort in comparison with traditional outbound marketing activities.
Better still, by educating people about what you have to offer, your content effectively pre-qualifies prospects, so that when they are ready to connect, they have already begun their buying journey without your explicit intervention.
This is the best kind of marketing. Because for your customers, it doesn’t really feel like marketing at all.
If your content has quality then you will also establish your authority and create distinctiveness for your brand in a competitive market.
Since B2B sales can take months to conclude, good content also helps uruguay mobile phone numbers database maintain engagement by keeping you in the buyer’s eye-line. If you create content that consistently addresses the audience’s interests and needs, you can nurture customer relationships to the point when they are ready to purchase.
Creating a content strategy
Content marketing and storytelling
Everyday B2B companies bombard audiences with new content delivered across every conceivable channel: reports, e-books, infographics, videos, podcasts, the list goes on and on.
Given this volume, it takes something rare and special to make a business leader stop and take notice of what you have to say, so the bulk of this content passes unnoticed by its intended audience.
So where should you start building your content marketing plan?
The secret of great B2B content is to focus on the combination of stories, ideas and insights as these are the building blocks of all great content marketing campaigns.
Business audiences respond to an idea that surprises or inspires them. They value insight that reframes the way they think about a particular business issue. And, like all human beings, they engage with and remember stories they can connect with at a deeper level.
Of course, you must also have the right strategy and appropriate channels through which to reach and convert your audiences. B2B content marketing strategies are wide-ranging, but most marketers will need to choose a select few in order to get the right level of results. Content marketers also need to master a wide range of formats, from traditional articles and reports to engaging videos, podcasts, case studies and data visualisations. Always remember: if there’s no story, there will be little engagement.
The inbound leads that result from a good content marketing campaign typically require far less time and effort in comparison with traditional outbound marketing activities.
Better still, by educating people about what you have to offer, your content effectively pre-qualifies prospects, so that when they are ready to connect, they have already begun their buying journey without your explicit intervention.
This is the best kind of marketing. Because for your customers, it doesn’t really feel like marketing at all.
If your content has quality then you will also establish your authority and create distinctiveness for your brand in a competitive market.
Since B2B sales can take months to conclude, good content also helps uruguay mobile phone numbers database maintain engagement by keeping you in the buyer’s eye-line. If you create content that consistently addresses the audience’s interests and needs, you can nurture customer relationships to the point when they are ready to purchase.
Creating a content strategy
Content marketing and storytelling
Everyday B2B companies bombard audiences with new content delivered across every conceivable channel: reports, e-books, infographics, videos, podcasts, the list goes on and on.
Given this volume, it takes something rare and special to make a business leader stop and take notice of what you have to say, so the bulk of this content passes unnoticed by its intended audience.
So where should you start building your content marketing plan?
The secret of great B2B content is to focus on the combination of stories, ideas and insights as these are the building blocks of all great content marketing campaigns.
Business audiences respond to an idea that surprises or inspires them. They value insight that reframes the way they think about a particular business issue. And, like all human beings, they engage with and remember stories they can connect with at a deeper level.
Of course, you must also have the right strategy and appropriate channels through which to reach and convert your audiences. B2B content marketing strategies are wide-ranging, but most marketers will need to choose a select few in order to get the right level of results. Content marketers also need to master a wide range of formats, from traditional articles and reports to engaging videos, podcasts, case studies and data visualisations. Always remember: if there’s no story, there will be little engagement.