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What are the best features?

Posted: Sat Dec 28, 2024 8:28 am
by Sticking
1) Shared Team Messages
This feature is very interesting. It allows you to share messages within the platform with your team. This is a very interesting feature, especially when you need to communicate something to your colleagues in a conversation without the customer seeing it.

2) CRM for WhatsApp
A CRM is a tool that helps you organize and automate in some way what is gcash the communication with customers and the marketing actions of your company. It is responsible for storing information about your customers, integrating the essential tools that your company needs.
As we mentioned above. A CRM for WhatsApp is one of the most important benefits offered by the WhatsApp Business API.

3) Broadcast and mass messages
Another positive point of the WhatsApp API is the ability to send automatic messages and group messages . With this feature, you will be able to contact a large number of contacts automatically through this feature and the Callbell tool .

4) Verified company profiles
A verified business profile with WhatsApp Business API is very important as it allows you to show your customers the business name (instead of the number) along with the green verified business tick on the right side of your WhatsApp profile. This definitely brings a higher level of trust between your customers and your business.

5) Interactive messages or models
Interactive templates used to talk on WhatsApp to a contact who has never been in contact with your business before or who has not responded to an existing chat for at least 24 hours.
These templates must be approved in advance by WhatsApp in order to be used. This is a rule imposed by the WhatsApp API to limit excessive spam from businesses to users, and thus preserve the effectiveness of this channel.

6) Automations (Routing, Chatbot, Callbell API)
Another of the most important functions of the API is automation. These give you the possibility that your client can automatically talk to your company. And in turn, be redirected to the service they need. This is very important because it allows you to streamline processes and make communication more efficient.

7) Statistics and reports
Another of the great advantages of the WhatsApp Business API are statistics and reports . In fact, the API allows you to generate all kinds of reports on your messages, agents and customers in terms of communication. In addition, it is possible to estimate the profitability of an agent of your company and the effectiveness of the communication strategies you apply.