Google and Facebook: 6 actions to optimize your local visibility
Posted: Sat Dec 28, 2024 6:41 am
Local SEO is an essential lever for your online visibility. Before going to a store or making a purchase, 74% of consumers check Google before buying a product or service 1 . Depending on the keywords they type, multiple offers will be displayed, to appear in the first search results, you must have good SEO . But that's not all, 2 thirds of Facebook users visit a local business page at least once a week 2 . You must also be present on local social networks. In this article, discover 5 actions to optimize your local visibility.
1. Analyze your presence on Google
2. Analyze your presence on Facebook
3. Audit your presence on Google and Facebook
4. Optimize your information on Facebook and Google
5. Master your customer reviews
6. Involve local teams
Conclusion
Analyze your presence on Google
1. Analyze your presence on Google
Start by being present locally on Google, this is your firs uganda mobile phone number list t digital showcase. That is to say, each of your points of sale must have its own Google Business Profile file , because it is essential to be visible locally on search engines. When a consumer has a need, they will immediately search on Google to see the offers available nearby. For example, as a clothing store in Rennes, you have no interest in being seen by the people of Marseille. You must then simplify the customer's journey during their searches by positioning yourself on relevant keywords according to your sector of activity and your geographical location. For example, “clothing store Rennes”. By being visible locally, you reach Internet users in your catchment area and therefore maximize your chances of them going to your point of sale .
To analyze your presence on Google My Business, start by asking yourself the right questions:
Who manages your network's records? Does each of your points of sale have a record?
Are all your files properly claimed?
Are they well-informed in order to inform Internet users? To guide them to your points of sale, to encourage them to call you or even to make an appointment?
Who updates them: is it centralized at headquarters or is it done manually at the local level?
These questions will help you organize yourself in the creation and management of your Google sheets. For your sheets to be effective, it is imperative to ask yourself these questions and put actions in place to answer them.
Analyze your presence on Facebook
2. Analyze your presence on Facebook
Be present on Facebook as a national page, but also for each of your points of sale. It is essential to have a brand page, which remains generalist on your sector of activity and which shares the news of your brand. But also create Facebook pages for each of your establishments. You will be able to reach people near your points of sale, but above all create an engaged community. Internet users will follow your news, in line with their daily life. If you communicate on the Lille flea market, while you are in Marseille, your community will not feel concerned. The interest of local pages is to create localized communication to maximize your chances of a visit to the store.
To analyze your presence on Facebook, there are also questions to ask yourself:
Who is the administrator of your network pages? Does each establishment have a Facebook page?
Is all your information consistent and reliable between your Google listing, your website and your local Facebook page?
Who updates them: do you centralize everything at headquarters or is it done locally?
These questions will also help you organize your page management and conduct consistent communication . It is essential to ask yourself these questions before adapting your actions.
3. Audit your presence on Google and Facebook
For a network of ten or a hundred points of sale, analyzing your presence on Google and social networks can be complicated. Digitaleo has therefore created a free audit tool to know your strengths and weaknesses and thus adapt your actions. It will allow you to obtain a score based on certain indicators. You can also compare yourself to your competitors.
Optimize your information on Facebook and Google
4. Optimize your information on Facebook and Google
You need to fill out some basic information on both your Google listings and your Facebook pages. This information will also help you improve your SEO, and therefore maximize your chances of appearing in the first search results.
Here is a list of the basic information to fill out on Google and Facebook:
The name of the establishment,
The address,
The phone number,
The main category,
Usual hours.
Optimize your information on Google
Main and secondary category: these are essential for referencing your listings on local queries. The main category must correspond to the category that describes your establishment in the most relevant way possible. You can supplement it with secondary categories, up to 9 elements. To define your categories, take inspiration from your competitors and do it carefully. You can only register it once, otherwise you will be penalized by Google, either in terms of ranking (classification) or suspension of your listings.
Opening hours: remember to correctly indicate your opening and closing times and to update them. Also, don't forget to indicate your exceptional opening hours such as during sales, public holidays, etc.
Photos: remember to complete your profile with photos, this directly contributes to your positioning in the search engine. Post between 5 and 10 photos minimum, of quality, which highlight your logo, the front of your establishment, etc. Add photos regularly to improve your referencing. Be careful, Google is demanding, you cannot post retouched photos, with filters or photos from online image banks.
Website URL: Complete your profile with a direct link to your website, to improve your local SEO. Be sure to indicate the same information on your profile and on your website so as not to mislead your interlocutor.
Your services and features : highlight the services you offer, such as
: the payment methods accepted, whether you have a Wi-Fi connection, or whether you offer a delivery or click & collect service. This is an important and often overlooked optimization criterion, even though it allows you to appear in more local searches.
Google Posts : Publish Google Posts regularly to optimize your local SEO. This is a simple method to make your page more attractive by announcing promotions such as Black Friday or private sales. It is also an opportunity to talk about new products, news, contests, etc. You can attach photos, a call to action and a message of 100 to 300 words.
Finally, on your Google listings, you now have access to a “Profile Strength” indicator , it allows you to know the health of your listings . Accessible from a manager account, the objective is to have visibility of the completeness of the profile of the Google listing. Rated on 3 colors, you will be able to know where you are in the optimization of your information. Red indicates that important information is missing such as opening hours or telephone number. Orange highlights that you need to publish photos, optimize the description, respond to all customer reviews, etc. Green means that your listing is complete and allows you to attract more potential customers.
1. Analyze your presence on Google
2. Analyze your presence on Facebook
3. Audit your presence on Google and Facebook
4. Optimize your information on Facebook and Google
5. Master your customer reviews
6. Involve local teams
Conclusion
Analyze your presence on Google
1. Analyze your presence on Google
Start by being present locally on Google, this is your firs uganda mobile phone number list t digital showcase. That is to say, each of your points of sale must have its own Google Business Profile file , because it is essential to be visible locally on search engines. When a consumer has a need, they will immediately search on Google to see the offers available nearby. For example, as a clothing store in Rennes, you have no interest in being seen by the people of Marseille. You must then simplify the customer's journey during their searches by positioning yourself on relevant keywords according to your sector of activity and your geographical location. For example, “clothing store Rennes”. By being visible locally, you reach Internet users in your catchment area and therefore maximize your chances of them going to your point of sale .
To analyze your presence on Google My Business, start by asking yourself the right questions:
Who manages your network's records? Does each of your points of sale have a record?
Are all your files properly claimed?
Are they well-informed in order to inform Internet users? To guide them to your points of sale, to encourage them to call you or even to make an appointment?
Who updates them: is it centralized at headquarters or is it done manually at the local level?
These questions will help you organize yourself in the creation and management of your Google sheets. For your sheets to be effective, it is imperative to ask yourself these questions and put actions in place to answer them.
Analyze your presence on Facebook
2. Analyze your presence on Facebook
Be present on Facebook as a national page, but also for each of your points of sale. It is essential to have a brand page, which remains generalist on your sector of activity and which shares the news of your brand. But also create Facebook pages for each of your establishments. You will be able to reach people near your points of sale, but above all create an engaged community. Internet users will follow your news, in line with their daily life. If you communicate on the Lille flea market, while you are in Marseille, your community will not feel concerned. The interest of local pages is to create localized communication to maximize your chances of a visit to the store.
To analyze your presence on Facebook, there are also questions to ask yourself:
Who is the administrator of your network pages? Does each establishment have a Facebook page?
Is all your information consistent and reliable between your Google listing, your website and your local Facebook page?
Who updates them: do you centralize everything at headquarters or is it done locally?
These questions will also help you organize your page management and conduct consistent communication . It is essential to ask yourself these questions before adapting your actions.
3. Audit your presence on Google and Facebook
For a network of ten or a hundred points of sale, analyzing your presence on Google and social networks can be complicated. Digitaleo has therefore created a free audit tool to know your strengths and weaknesses and thus adapt your actions. It will allow you to obtain a score based on certain indicators. You can also compare yourself to your competitors.
Optimize your information on Facebook and Google
4. Optimize your information on Facebook and Google
You need to fill out some basic information on both your Google listings and your Facebook pages. This information will also help you improve your SEO, and therefore maximize your chances of appearing in the first search results.
Here is a list of the basic information to fill out on Google and Facebook:
The name of the establishment,
The address,
The phone number,
The main category,
Usual hours.
Optimize your information on Google
Main and secondary category: these are essential for referencing your listings on local queries. The main category must correspond to the category that describes your establishment in the most relevant way possible. You can supplement it with secondary categories, up to 9 elements. To define your categories, take inspiration from your competitors and do it carefully. You can only register it once, otherwise you will be penalized by Google, either in terms of ranking (classification) or suspension of your listings.
Opening hours: remember to correctly indicate your opening and closing times and to update them. Also, don't forget to indicate your exceptional opening hours such as during sales, public holidays, etc.
Photos: remember to complete your profile with photos, this directly contributes to your positioning in the search engine. Post between 5 and 10 photos minimum, of quality, which highlight your logo, the front of your establishment, etc. Add photos regularly to improve your referencing. Be careful, Google is demanding, you cannot post retouched photos, with filters or photos from online image banks.
Website URL: Complete your profile with a direct link to your website, to improve your local SEO. Be sure to indicate the same information on your profile and on your website so as not to mislead your interlocutor.
Your services and features : highlight the services you offer, such as
: the payment methods accepted, whether you have a Wi-Fi connection, or whether you offer a delivery or click & collect service. This is an important and often overlooked optimization criterion, even though it allows you to appear in more local searches.
Google Posts : Publish Google Posts regularly to optimize your local SEO. This is a simple method to make your page more attractive by announcing promotions such as Black Friday or private sales. It is also an opportunity to talk about new products, news, contests, etc. You can attach photos, a call to action and a message of 100 to 300 words.
Finally, on your Google listings, you now have access to a “Profile Strength” indicator , it allows you to know the health of your listings . Accessible from a manager account, the objective is to have visibility of the completeness of the profile of the Google listing. Rated on 3 colors, you will be able to know where you are in the optimization of your information. Red indicates that important information is missing such as opening hours or telephone number. Orange highlights that you need to publish photos, optimize the description, respond to all customer reviews, etc. Green means that your listing is complete and allows you to attract more potential customers.