The importance of good packaging – Some examples
Posted: Sat Dec 28, 2024 6:04 am
Packaging is becoming more and more important as the years go by. Consumers no longer only buy based on recommendations, price, quality or need, they also buy based on “ sight” , and although this has been the case for a long time, it is now when it has gained the most weight.
Much of the blame for this lies with companies that have specialised in the design and production of attractive packaging that manages to attract the customer's attention... Personalised plastic bags , wine or oil bottles that look like authentic works of art worthy of the Prado, honey boxes inside a honeycomb... there are countless examples that show us that something is changing.
Packaging, in short, is everything that revolves around the container and/or packaging of a particular product. In addition to “protecting” it in some way, it is intended to attract potential customers, eliminating their possible doubts or indecision to buy compared to other products with the same (or even greater) value.
If you are thinking of changing your packaging, the first thing I recommend is that you study the target audience you want to surprise, and be careful, also take into account aspects such as the channels that will be used for distribution, to see if that dream packaging has a place in the chain. Type of material, size, list of telegram users in israel typography, messages, utility... along with color, are perhaps the most important attributes when developing a new "home" for our product. Special mention to the item "color" ; it has been proven that, without taking into account the sense of smell, which is the leader in this, consumers remember colors before anything else.
You have to be careful and not literally lose your way, forgetting the functionality of the packaging ... If, for example, we design attractive large cardboard envelopes , with a high dose of creativity and with striking colours, before all that, they will have to have the basic functionalities of any "packaging" or support: conserve, protect, distribute and dose.
In order to do something different, the product must not be left unprotected or vulnerable.
Sometimes, today's protagonist can become a "call to action" element even before actually seeing what it is about. In my experience, success lies in balance , in knowing how to surprise but making clear what the product is, after all, it is the main protagonist of the film, and also, it will have to define the logical characteristics of the product, which are, although it depends on its typology, attributes such as: expiration date, ingredients, origin, instructions, etc.
The ultimate goal is sales , and we must not forget that. Originality, creativity and inventiveness, but always with usability and with the most relevant and necessary information, will help us to surprise the consumer. And this is the most informed consumer in history, not only because of the emergence of the Internet and the ease of comparison, but because it is more recommended than ever. We receive more than 3,000 advertising impacts a day , although our mind only keeps 12% of them; packaging can be an excellent strategy to attract attention and, in addition to increasing our desire to buy, convince, as we pointed out, that our product has more class, functionality or, simply, is different.
Much of the blame for this lies with companies that have specialised in the design and production of attractive packaging that manages to attract the customer's attention... Personalised plastic bags , wine or oil bottles that look like authentic works of art worthy of the Prado, honey boxes inside a honeycomb... there are countless examples that show us that something is changing.
Packaging, in short, is everything that revolves around the container and/or packaging of a particular product. In addition to “protecting” it in some way, it is intended to attract potential customers, eliminating their possible doubts or indecision to buy compared to other products with the same (or even greater) value.
If you are thinking of changing your packaging, the first thing I recommend is that you study the target audience you want to surprise, and be careful, also take into account aspects such as the channels that will be used for distribution, to see if that dream packaging has a place in the chain. Type of material, size, list of telegram users in israel typography, messages, utility... along with color, are perhaps the most important attributes when developing a new "home" for our product. Special mention to the item "color" ; it has been proven that, without taking into account the sense of smell, which is the leader in this, consumers remember colors before anything else.
You have to be careful and not literally lose your way, forgetting the functionality of the packaging ... If, for example, we design attractive large cardboard envelopes , with a high dose of creativity and with striking colours, before all that, they will have to have the basic functionalities of any "packaging" or support: conserve, protect, distribute and dose.
In order to do something different, the product must not be left unprotected or vulnerable.
Sometimes, today's protagonist can become a "call to action" element even before actually seeing what it is about. In my experience, success lies in balance , in knowing how to surprise but making clear what the product is, after all, it is the main protagonist of the film, and also, it will have to define the logical characteristics of the product, which are, although it depends on its typology, attributes such as: expiration date, ingredients, origin, instructions, etc.
The ultimate goal is sales , and we must not forget that. Originality, creativity and inventiveness, but always with usability and with the most relevant and necessary information, will help us to surprise the consumer. And this is the most informed consumer in history, not only because of the emergence of the Internet and the ease of comparison, but because it is more recommended than ever. We receive more than 3,000 advertising impacts a day , although our mind only keeps 12% of them; packaging can be an excellent strategy to attract attention and, in addition to increasing our desire to buy, convince, as we pointed out, that our product has more class, functionality or, simply, is different.