8 common mistakes in a link building strategy
Posted: Sat Dec 28, 2024 5:12 am
Making some of these common mistakes in a link building strategy can cost you positions in your web positioning on Google and even a penalty. That is why at Posicionamiento Web Salamanca we will guide you to identify these faults in your website and correct them in time. You will see that soon your ranking and flow of visits will normalize.
Google and its changing relationship with link building
Nowadays, it is more important than ever to be careful where you put the links on your website. Google's algorithm is intelligent and capable of detecting any trick that goes beyond its parameters of usefulness for the user. Those little tricks of 2012 and 2013 to position content are a thing of the past. And, if you try to bring them to light, they could mean the end of your good relationship with this search engine.
The thing about Google's algorithm is that it evolves at a rapid pace, and they are constantly updating it. This forces webmasters to stay ahead of the changes and their implementation time. The search engine does not announce its changes. They have to discover them when they happen and, if necessary, rethink old strategies. Just remember how Penguin swept the rankings of millions of websites after its launch in 2013.
Working on a good link building strategy ensures good positioning, as well as better relations with the search engine. To carry it out, naturalness is essential when placing quality internal and external links with anchor text within your content. That is what Google is looking for, for your website to provide real utility for people and not just a nest of meaningless links.
If you build a good strategy you will be able to access a series of benefits such as:
Successful indexing in search engines, especially Google.
Generate natural traffic to your website.
Organic search engine positioning.
Helps avoid Google penalties and ranking loss.
8 common mistakes in a link building strategy
If you notice that your website is not getting the positioning you would like, perhaps it is time to review where you are failing. We will show you 8 common mistakes that compromise link building so you can identify which one you are falling into.
1- Neglecting links and concentrating on social networks
One of the most common mistakes among inexperienced content creators is to focus too much on social media. Remember that each platform has a different strategy and link building is not compatible with these spaces. Inbound links generated on Facebook, Instagram and Twitter add little authority to the website or e-commerce . To achieve good SEO, it is important to find a balance between both systems.
Post: Link exchange and other methods to rank first on Google
Social media is a great way to attract visitors, but it should not be the basis for link building. Use it to respond to your audience, inform, promote your website and attract valuable traffic. In the meantime, take care of the links to strengthen your site's authority and positioning. This way, those who enter will know that they will find quality products, services and content.
If you want to get the most out of social media, contact the most popular influencers. They will help you attract natural traffic to your website.
2- Using forced or unnatural anchor text
Anchor text is one of the bases for presenting your links without them looking forced or unnatural. It is important that you “disguise” the links with the wording. And that you only place them when necessary. They should take users to an internal or external page that answers their questions and gives them valuable information.
It is important that you do not use the same anchor text for all links and that you play with the keyword phrase.
Don't include links in your posts that have little to do with the topic. They should always be related to what you are writing about in one way or another. Taking care of your anchor text has to become part of your link building tactics for 2017.
3- Putting your link on low-quality websites, forums or directories
Remember when we talked about Google penalties? Well, the practice of placing links to your website on low-quality sites, low-reputation directories or spamming other people's blogs can be dangerous. It's better to avoid a search engine penalty and not seek out visits from bots or malicious people.
If the search engine associates your website with something of low quality, your authority will decrease and so will your visits. Avoid the temptation to promote in these spaces. Instead, build quality relationships with other blogs. Also, connect with your contacts or share on professional networks.
4- Not maintaining a balanced flow of links
You need to make sure that the flow of links is balanced so as not to arouse suspicion in the search engine. To do this, monitor your link building carefully. That is, if you generated 20 links one week and 5 the next, there is an imbalance. This will arouse suspicion in Google. To manage SEO, be careful with these small details and avoid problems.
Post: Keys to changing the domain name without losing positioning
To avoid making this mistake, review your links monthly, rethink, correct, delete or no-follow suspicious links. This monitoring will help you position your website faster .
5- Beware of affiliate links!
If you have an affiliate system in your e-commerce, you must take greater care of your link building strategy. It is best to have the advice of a professional who only deals with this to avoid penalties as much as possible.
This kind of method brings in a lot of sales and traffic. But, the problem is that people sometimes share their links on low-ranking sites or forums. This is counterproductive for SEO and could end up associating your business with dishonest practices. It is advisable to put a no-follow tag on affiliate links to keep the strategy in balance.
6- Be careful with collaborations and guest blogging
Guest posts are highly recommended for your link building strategy, but cameroon telegram lead should be careful about who you collaborate with. Research the blog or business you are going to partner with and the conditions of the proposal. Review their material and content to assess whether it is in line with what you produce.
Before collaborating, establish conditions that do not affect either of you. If that person is going to write on your blog, they must do so under certain parameters regarding the anchor text to use, number of links, length of the post, keywords, and more. In other words, collaborations can be done if it is taken as a strategic and calculated process.
Google and its changing relationship with link building
Nowadays, it is more important than ever to be careful where you put the links on your website. Google's algorithm is intelligent and capable of detecting any trick that goes beyond its parameters of usefulness for the user. Those little tricks of 2012 and 2013 to position content are a thing of the past. And, if you try to bring them to light, they could mean the end of your good relationship with this search engine.
The thing about Google's algorithm is that it evolves at a rapid pace, and they are constantly updating it. This forces webmasters to stay ahead of the changes and their implementation time. The search engine does not announce its changes. They have to discover them when they happen and, if necessary, rethink old strategies. Just remember how Penguin swept the rankings of millions of websites after its launch in 2013.
Working on a good link building strategy ensures good positioning, as well as better relations with the search engine. To carry it out, naturalness is essential when placing quality internal and external links with anchor text within your content. That is what Google is looking for, for your website to provide real utility for people and not just a nest of meaningless links.
If you build a good strategy you will be able to access a series of benefits such as:
Successful indexing in search engines, especially Google.
Generate natural traffic to your website.
Organic search engine positioning.
Helps avoid Google penalties and ranking loss.
8 common mistakes in a link building strategy
If you notice that your website is not getting the positioning you would like, perhaps it is time to review where you are failing. We will show you 8 common mistakes that compromise link building so you can identify which one you are falling into.
1- Neglecting links and concentrating on social networks
One of the most common mistakes among inexperienced content creators is to focus too much on social media. Remember that each platform has a different strategy and link building is not compatible with these spaces. Inbound links generated on Facebook, Instagram and Twitter add little authority to the website or e-commerce . To achieve good SEO, it is important to find a balance between both systems.
Post: Link exchange and other methods to rank first on Google
Social media is a great way to attract visitors, but it should not be the basis for link building. Use it to respond to your audience, inform, promote your website and attract valuable traffic. In the meantime, take care of the links to strengthen your site's authority and positioning. This way, those who enter will know that they will find quality products, services and content.
If you want to get the most out of social media, contact the most popular influencers. They will help you attract natural traffic to your website.
2- Using forced or unnatural anchor text
Anchor text is one of the bases for presenting your links without them looking forced or unnatural. It is important that you “disguise” the links with the wording. And that you only place them when necessary. They should take users to an internal or external page that answers their questions and gives them valuable information.
It is important that you do not use the same anchor text for all links and that you play with the keyword phrase.
Don't include links in your posts that have little to do with the topic. They should always be related to what you are writing about in one way or another. Taking care of your anchor text has to become part of your link building tactics for 2017.
3- Putting your link on low-quality websites, forums or directories
Remember when we talked about Google penalties? Well, the practice of placing links to your website on low-quality sites, low-reputation directories or spamming other people's blogs can be dangerous. It's better to avoid a search engine penalty and not seek out visits from bots or malicious people.
If the search engine associates your website with something of low quality, your authority will decrease and so will your visits. Avoid the temptation to promote in these spaces. Instead, build quality relationships with other blogs. Also, connect with your contacts or share on professional networks.
4- Not maintaining a balanced flow of links
You need to make sure that the flow of links is balanced so as not to arouse suspicion in the search engine. To do this, monitor your link building carefully. That is, if you generated 20 links one week and 5 the next, there is an imbalance. This will arouse suspicion in Google. To manage SEO, be careful with these small details and avoid problems.
Post: Keys to changing the domain name without losing positioning
To avoid making this mistake, review your links monthly, rethink, correct, delete or no-follow suspicious links. This monitoring will help you position your website faster .
5- Beware of affiliate links!
If you have an affiliate system in your e-commerce, you must take greater care of your link building strategy. It is best to have the advice of a professional who only deals with this to avoid penalties as much as possible.
This kind of method brings in a lot of sales and traffic. But, the problem is that people sometimes share their links on low-ranking sites or forums. This is counterproductive for SEO and could end up associating your business with dishonest practices. It is advisable to put a no-follow tag on affiliate links to keep the strategy in balance.
6- Be careful with collaborations and guest blogging
Guest posts are highly recommended for your link building strategy, but cameroon telegram lead should be careful about who you collaborate with. Research the blog or business you are going to partner with and the conditions of the proposal. Review their material and content to assess whether it is in line with what you produce.
Before collaborating, establish conditions that do not affect either of you. If that person is going to write on your blog, they must do so under certain parameters regarding the anchor text to use, number of links, length of the post, keywords, and more. In other words, collaborations can be done if it is taken as a strategic and calculated process.