Links are key in the online world, they are connections between pages. Search engines perform sophisticated analyses to discover how pages relate to each other. Therefore, if you want to know what link building is and how it benefits your business, you have come to the right place. At Posicionamiento Web Salamanca we explain it to you in detail.
What is a link?
You have probably heard and used the word link or hyperlink many times, but do you know what a link is and how it is created? In the following image you can see what a link looks like in the HTML code of a website.
Link tag: Also known as the anchor tag “a” tells search engines that a link will follow this.
Link referral location: href stands for “hyperlink referral.” And the text inside cameroon telegram data the quotation marks is the URL it points to. It doesn’t always have to be a website, it can be an address for an image or a file to download.
The visible part, anchor text: is a short text that tells users what they will see on the page and where they have to click. They are usually seen on websites in a format that stands out and differentiates them from the rest, such as blue or underlined.
End of link tag: This tells search engines that the link ends here.
Links and SEO
For as long as search engines have existed, links have been viewed as a vote of popularity from one website or person to another website. Before, how search engines viewed links was much simpler. Now with new algorithms and data, this has become a much more complex issue.
But not all links are votes in favor. This depends on many factors that we will mention later, whether a link to your website does you a favor or on the contrary is seen as something negative.
Just as content is important for SEO, link building is also necessary for web positioning , but it is not everything. There are many algorithm factors that are related to links, because they help search engines understand the popularity of a site, and they also serve to measure trust and authority.
Knowing how to do link building is one of the things that an SEO specialist must master. This, along with content creation, programming, sales and marketing, is one of the most difficult parts of SEO.
The world of SEO and link building is constantly changing, so you have to be very careful when following these practices. It is essential to keep up to date with trends.
Off-page SEO and link building
The technical aspects of on-page SEO are key to web positioning . You will never rank on Google if you do not have a website well optimized for the SEO aspects within your website and technical SEO. All of these aspects are ones that you can control, some are more complex than others.
Post: How to position my website in the first places on Google
But, the off-page part of SEO is the part you can control the least. You have to convince someone that your website is good, that it deserves a recommendation. And for that, you have to give them something of value. Of course, it's not just about link building, social signals are also part of off-page SEO.
What is link building?
At pageonepower they give us this definition: “it is the practice of promoting your website to other website owners with the main goal of getting a link from their site to your page” .
MOZ says that it is “the process of acquiring hyperlinks from other sites to yours. A hyperlink is a way for users to navigate between pages on the web. Search engines use links to crawl the web; they will crawl the links between individual pages on your site, and between entire websites . ”
There are many techniques for link building. You should try to do it well. Only then will you be able to get quality links that will allow you to outperform the competition and stand out.
If you’re wondering about the importance of link building , consider that Backlinko analyzed over a million results in 2016, looking for the factors that impacted rankings the most. And what did they notice? That “links impacted rankings more than any other factor.”
And this is not so surprising, in 2016, Andrey Lipattsev, Google's senior search quality strategist, said in a Q&A that the most important factors besides RankBrain (third) were links and content. The latter two in no particular order.
All of this makes it clear that links are an important part of Google's algorithm . But later on we will give more reasons for the importance of link building for SEO.