At Posicionamiento Web Salamanca we bring you an SEO guide for ecommerce . We show you strategies for your online store so that it reaches the top positions on Google. Here you can learn what you need to optimize your site, technical aspects, link building and more. Keep reading.
Importance of SEO for online stores
Data from Inc.com indicates that SEO is the ecommerce marketing campaign with the highest return on investment . Despite this, most online store owners do not opt for web positioning when they want to increase their sales.
What they usually use to promote their e-commerce are social networks and paid ads. And in general, they are very good options, but they require regular attention and a constant flow of money.
SEO also requires continuous effort, but once you manage to position yourself, you can continue doing things well to stay at the top of the SERPs.
Data from NChannel from 2015 indicates that 44% of online shoppers start by using a search engine. Another important finding is that 13% of consumers said that a post inspired them to buy.
According to SEMRush, 37.5% of online store traffic cambodia telegram lead from search engines, while only 3.3% comes from social media and 1.9% is paid.
Taking the above into account, you will be able to understand the importance of positioning your online store in the first places on Google. To achieve this, you will have to follow this SEO guide for online stores .
SEO is key for online stores
Being at the top of Google is key for any online business, but this alone does not guarantee an increase in sales. You must have an optimized website, with simple navigation and that offers what users need.
To rank on Google, it is important to do a good keyword search that is relevant to your niche. If you want to rank for more keywords, it is important to have a blog and put into practice content marketing, which we will explain in depth here.
Another important part of SEO is link building. Links pointing to your site are taken into account by Google as recommendations, a kind of endorsement from others towards your website. Knowing how to do it well is very important, because any flaw or black hat SEO technique will be frowned upon by Google and could lead to penalties.
Getting to the top of the SERPs ensures you organic traffic. But clicks don't always translate into more revenue for your business. In the first part we talked about on-page and technical SEO, which are two key aspects to improve the user experience, and are crucial to getting leads and conversions.
SEO Guide for Ecommerce
To rank your website high on Google, you will need to do keyword research as a first step. In addition to many other SEO practices, such as improving website architecture, on- and off-page SEO, technical SEO, content marketing, link building and more… We will explain everything here:
Keyword research for your online store
Keyword research is the basis of any SEO campaign , especially for e-commerce. Many SEO tasks you perform on your website depend on it. For example, without keywords you will not be able to optimize your products.
Additionally, keywords are necessary for technical SEO, site architecture and URLs take keywords into account.
For your e-commerce blog, it is recommended that you look for informational keywords , which include how-to content, which is ideal for the blog. But you should also look for keywords that focus on the products you offer.