List of Google ranking factors 2020
Posted: Sat Dec 28, 2024 4:44 am
To appear in the top positions of the SERPs, you have to work daily and we start to see the results after a few weeks. Therefore, it is already important to know the list of positioning factors in Google 2020. From Web Positioning Salamanca we analyze how you should prepare your website for what is coming in the next few months.
Preparing for the future of SEO
SEO is dynamic and there is always something new to pay attention to. Some elements that worked to rank on Google ten years ago may not be as relevant now.
There have been many changes and they are happening very quickly. The company itself has said that they work on their algorithm every day, although some updates are more drastic than others. As a result, webmasters have noticed how their sites move up and down the rankings in the results pages more frequently.
Now, with the inclusion of RankBrain in Google's algorithm, the search engine is able to interpret keyword concepts. In addition, there are factors that have become more relevant, such as mobile indexing, and others that have remained over time, such as having quality backlinks.
Ranking factors continue to evolve, making it difficult to accurately cambodia telegram data what will work in the future and what won't. But Google representatives themselves have provided some clues in this regard, so SEO professionals can use them as a guide to plan their next steps.
In this regard, there is one important element to consider. This is to offer the best possible user experience. Everything you can do to make your website visitors satisfied will help your SEO positioning . This includes loading speed, site architecture, quality content, among other factors.
So, in the face of an unpredictable future, it's best to focus on the present by prioritizing user experience. If visitors feel comfortable on your site, you'll have more opportunities to gain visibility on Google.
What are the ranking factors in Google 2020?
In the following list you will find the positioning factors that you should consider for 2020.
Domain factors
There are two factors you should pay attention to here. Firstly, the keyword in the page URL is a ranking factor, although not as important as others. URLs containing keywords tell Google and users what the page is about, so it helps boost visibility.
Having a country code top-level domain (TLD) is an important SEO signal. TLDs tell Google that your website's target audience is in a certain country. Therefore, the search engine will give you more visibility in that region. However, you are sacrificing global rankings.
Two factors that are no longer decisive for Google are:
Domain age and length of registration. An old domain can benefit from other factors to rank high, but the length of time it has been registered has nothing to do with it. If that site has a negative history, it will not rank well; however, a new domain with quality content can outrank it.
Keywords in the domain. Including the keyword in the domain name does not mean that the site will rank for that keyword any faster.
Post: 10 rules to position yourself on Google #infographic
Content factors
SEO trends 2020 give greater relevance to these content factors:
Keywords in the Title tag are a determining factor for SEO. These should be specific to each page and not repeated on the website. On the other hand, meta descriptions are not taken into account for ranking, although they help to provide more context about the content.
Image optimization. These add value to the content and can be positioned in the image search engine. Therefore, attention must be paid to all attributes such as: alternative text, file name, title and description.
Quality content. This is still the most important factor for ranking on Google . High-quality content requires research, must be accurate, and provide value. Users recognize it when they see it and recommend it.
Expertise, authority, and trustworthiness . Google doesn't make it entirely clear how this concept impacts ranking, but it does recommend it in the quality guidelines for evaluators. It's very important for YMYL sites to demonstrate their expertise in the topic they cover.
On the other hand, there are certain content factors that are not taken into account or have lost relevance over time. Among these we can mention:
The length of the text adds value and allows you to cover more of a topic, but on its own it does not influence Google ranking .
Age of content. Older posts can rank for being relevant and of quality, but the date of publication does not influence this.
Fresh content. While Google insists that pages that are updated more frequently do not receive higher rankings, it does influence news, trending, and other websites that are based on current information.
Preparing for the future of SEO
SEO is dynamic and there is always something new to pay attention to. Some elements that worked to rank on Google ten years ago may not be as relevant now.
There have been many changes and they are happening very quickly. The company itself has said that they work on their algorithm every day, although some updates are more drastic than others. As a result, webmasters have noticed how their sites move up and down the rankings in the results pages more frequently.
Now, with the inclusion of RankBrain in Google's algorithm, the search engine is able to interpret keyword concepts. In addition, there are factors that have become more relevant, such as mobile indexing, and others that have remained over time, such as having quality backlinks.
Ranking factors continue to evolve, making it difficult to accurately cambodia telegram data what will work in the future and what won't. But Google representatives themselves have provided some clues in this regard, so SEO professionals can use them as a guide to plan their next steps.
In this regard, there is one important element to consider. This is to offer the best possible user experience. Everything you can do to make your website visitors satisfied will help your SEO positioning . This includes loading speed, site architecture, quality content, among other factors.
So, in the face of an unpredictable future, it's best to focus on the present by prioritizing user experience. If visitors feel comfortable on your site, you'll have more opportunities to gain visibility on Google.
What are the ranking factors in Google 2020?
In the following list you will find the positioning factors that you should consider for 2020.
Domain factors
There are two factors you should pay attention to here. Firstly, the keyword in the page URL is a ranking factor, although not as important as others. URLs containing keywords tell Google and users what the page is about, so it helps boost visibility.
Having a country code top-level domain (TLD) is an important SEO signal. TLDs tell Google that your website's target audience is in a certain country. Therefore, the search engine will give you more visibility in that region. However, you are sacrificing global rankings.
Two factors that are no longer decisive for Google are:
Domain age and length of registration. An old domain can benefit from other factors to rank high, but the length of time it has been registered has nothing to do with it. If that site has a negative history, it will not rank well; however, a new domain with quality content can outrank it.
Keywords in the domain. Including the keyword in the domain name does not mean that the site will rank for that keyword any faster.
Post: 10 rules to position yourself on Google #infographic
Content factors
SEO trends 2020 give greater relevance to these content factors:
Keywords in the Title tag are a determining factor for SEO. These should be specific to each page and not repeated on the website. On the other hand, meta descriptions are not taken into account for ranking, although they help to provide more context about the content.
Image optimization. These add value to the content and can be positioned in the image search engine. Therefore, attention must be paid to all attributes such as: alternative text, file name, title and description.
Quality content. This is still the most important factor for ranking on Google . High-quality content requires research, must be accurate, and provide value. Users recognize it when they see it and recommend it.
Expertise, authority, and trustworthiness . Google doesn't make it entirely clear how this concept impacts ranking, but it does recommend it in the quality guidelines for evaluators. It's very important for YMYL sites to demonstrate their expertise in the topic they cover.
On the other hand, there are certain content factors that are not taken into account or have lost relevance over time. Among these we can mention:
The length of the text adds value and allows you to cover more of a topic, but on its own it does not influence Google ranking .
Age of content. Older posts can rank for being relevant and of quality, but the date of publication does not influence this.
Fresh content. While Google insists that pages that are updated more frequently do not receive higher rankings, it does influence news, trending, and other websites that are based on current information.