localized referencing
Posted: Sat Dec 28, 2024 4:33 am
1. What is localized SEO?
2. The challenges of local SEO
3. How to optimize your local SEO?
Conclusion
1. What is localized SEO?
Definition
We know that currently, 76% of Internet users who have chile phone number library carried out a local search will visit the company's premises within a day 1 . Local SEO is therefore very important since it allows you to make yourself visible on search engines like Google and to perpetuate your business. But what is it exactly?
It is an SEO strategy that helps your business be more visible when an Internet user makes a request on the Internet. It applies to any brand with a physical location, point of sale or customer reception, which operates in a specific geographical area.
There are two types of localized searches:
Queries specifying the location , such as “hairdresser Rouen”. Search engines display results with the best-optimized listings .
Queries that do not specify location , such as “hairdresser”. Search engines display the most relevant results based on the consumer’s estimated location.
The difference between local SEO and general SEO
Local SEO, as mentioned in the introduction, is also called local SEO . It is therefore part of a general SEO strategy . But how is it different?
First, let's note that local SEO, as its name suggests, focuses on optimizing your visibility in a dedicated geographic area : the one where you are located, which is also the one of the customers and prospects you are targeting. While general SEO works on your visibility in a more global way, whether it is limited to your country or more. It feeds your global notoriety .
There are also other differences to note, including:
Search intentions are not the same: in fact, local searches have an immediate intention. They allow you to have key information (hours, contact details, addresses) on one or more establishments in no time, rather than on a brand as a whole. Whereas non-localized searches are less urgent and aim to obtain information on the company and not its points of sale.
2. The challenges of local SEO
3. How to optimize your local SEO?
Conclusion
1. What is localized SEO?
Definition
We know that currently, 76% of Internet users who have chile phone number library carried out a local search will visit the company's premises within a day 1 . Local SEO is therefore very important since it allows you to make yourself visible on search engines like Google and to perpetuate your business. But what is it exactly?
It is an SEO strategy that helps your business be more visible when an Internet user makes a request on the Internet. It applies to any brand with a physical location, point of sale or customer reception, which operates in a specific geographical area.
There are two types of localized searches:
Queries specifying the location , such as “hairdresser Rouen”. Search engines display results with the best-optimized listings .
Queries that do not specify location , such as “hairdresser”. Search engines display the most relevant results based on the consumer’s estimated location.
The difference between local SEO and general SEO
Local SEO, as mentioned in the introduction, is also called local SEO . It is therefore part of a general SEO strategy . But how is it different?
First, let's note that local SEO, as its name suggests, focuses on optimizing your visibility in a dedicated geographic area : the one where you are located, which is also the one of the customers and prospects you are targeting. While general SEO works on your visibility in a more global way, whether it is limited to your country or more. It feeds your global notoriety .
There are also other differences to note, including:
Search intentions are not the same: in fact, local searches have an immediate intention. They allow you to have key information (hours, contact details, addresses) on one or more establishments in no time, rather than on a brand as a whole. Whereas non-localized searches are less urgent and aim to obtain information on the company and not its points of sale.