Link spam update, the new Google algorithm update
Posted: Sat Dec 28, 2024 4:31 am
In Web Positioning Salamanca we will talk about link spam update , the new Google algorithm update that began operating this week, on July 26, 2021. Read on to learn more about it.
What are link schemes?
Link schemes are defined by Google as any link placed with the intention of manipulating the search engine's ranking. They are seen as an attempt to manipulate Google's guidelines.
Google considers the following to be link schemes:
Buying or selling links to increase Page Rank. This includes exchanging for money, goods, services or product shipments.
Direct link exchange, that is, if you link to a page and they link to yours.
Guest post campaigns or marketing many items.
Services or programs that create links.
Request a link as part of a contract agreement.
Unnatural links are also considered by Google to be link schemes, such as bulgaria telegram lead or advertising that pass PageRank, as well as “links with optimized hyperlink text in articles or press releases.”
Even links in low-quality directories, hidden links, and comments on forums are frowned upon.
Viewing your website's backlinks will help you understand which links point to your website and what tags they have.
Meet Link spam update, the new Google algorithm update
Links have always been a subject of debate within SEO. They help position websites, as Google takes them as recommendations from other sites to yours, but they must always be done with great care to avoid being marked as spam.
Post: How to improve your web positioning with 3 simple metrics in Google Analytics
Google announced its latest algorithm update : Link Spam Update. It aims to make its algorithm more effective at identifying and removing spam links. The rollout began on July 26 and will take at least two weeks to complete in all languages.
The Google Search Central blog explains this update in detail. It is mentioned as part of their efforts to improve the quality of search results and their fight against spam in links or link schemes.
He announces that “sites that spam links will see changes in search results because our algorithms will re-evaluate the links.”
The recommendation is that you follow Google's best practices, which we will explain later. In addition, you should create quality content and improve the user experience, which they say will always be better than manipulating links.
Partitioned, Guest and Affiliate Links
According to Google's information, the spam link update has a greater emphasis on sponsored links, guest content and affiliate content.
At the beginning of the Google announcement post, they indicate that they understand that creators are looking for different ways to monetize their websites and blogs, and that these methods have led them to create outbound links. If these links are excessive or are not marked correctly, they could violate Google's guidelines.
In short, with this update Google wants site owners to pay more attention to how they handle links in content where there is an exchange of value.
Link Scheme Best Practices
In the Google Search Central post about the Link Spam Update, they indicate that links are ways in which the search engine understands what content may be useful for people and that they can be good for the sites that receive them, they clarify that “as long as they deserve them.”
Post: Basic guide to technical SEO: What it is and its importance
Sites must label links when something is exchanged for them between two domains. Specifically affiliate, sponsored, and guest post links.
Affiliate Links
Affiliate links are a way for blogs and websites to earn revenue. They involve creating product reviews or buying guides that include a link to a product. Google does not see this practice as bad, as long as it is done well.
To have affiliate links that are well seen by Google, you must mark them as rel=”sponsored” , whether they have been created manually or dynamically.
If sites do not do this they may be subject to a manual penalty from Google, which can affect the site's ranking.
Sponsored post and guest post links
Google sees this as a way to monetize blogs, which are articles written on behalf of a website to be published on another. They are frowned upon if they are done with the primary intention of gaining links.
If sponsored or advertising links are used, i.e. paid links, they must be marked with rel=”sponsored” .
While those writing guest posts should be marked as rel=”nofollow” , according to Google recommendations.
In the new version of WordPress it is very easy to check these options when editing the posts:
If you do not comply with Google's link recommendations, you may receive a manual action, which is a penalty.
Link spam update is the new Google algorithm update. You must be prepared for it and take care of the way you mark the outgoing links and those that you receive to your website. Contact us if you need help with your SEO strategy.
What are link schemes?
Link schemes are defined by Google as any link placed with the intention of manipulating the search engine's ranking. They are seen as an attempt to manipulate Google's guidelines.
Google considers the following to be link schemes:
Buying or selling links to increase Page Rank. This includes exchanging for money, goods, services or product shipments.
Direct link exchange, that is, if you link to a page and they link to yours.
Guest post campaigns or marketing many items.
Services or programs that create links.
Request a link as part of a contract agreement.
Unnatural links are also considered by Google to be link schemes, such as bulgaria telegram lead or advertising that pass PageRank, as well as “links with optimized hyperlink text in articles or press releases.”
Even links in low-quality directories, hidden links, and comments on forums are frowned upon.
Viewing your website's backlinks will help you understand which links point to your website and what tags they have.
Meet Link spam update, the new Google algorithm update
Links have always been a subject of debate within SEO. They help position websites, as Google takes them as recommendations from other sites to yours, but they must always be done with great care to avoid being marked as spam.
Post: How to improve your web positioning with 3 simple metrics in Google Analytics
Google announced its latest algorithm update : Link Spam Update. It aims to make its algorithm more effective at identifying and removing spam links. The rollout began on July 26 and will take at least two weeks to complete in all languages.
The Google Search Central blog explains this update in detail. It is mentioned as part of their efforts to improve the quality of search results and their fight against spam in links or link schemes.
He announces that “sites that spam links will see changes in search results because our algorithms will re-evaluate the links.”
The recommendation is that you follow Google's best practices, which we will explain later. In addition, you should create quality content and improve the user experience, which they say will always be better than manipulating links.
Partitioned, Guest and Affiliate Links
According to Google's information, the spam link update has a greater emphasis on sponsored links, guest content and affiliate content.
At the beginning of the Google announcement post, they indicate that they understand that creators are looking for different ways to monetize their websites and blogs, and that these methods have led them to create outbound links. If these links are excessive or are not marked correctly, they could violate Google's guidelines.
In short, with this update Google wants site owners to pay more attention to how they handle links in content where there is an exchange of value.
Link Scheme Best Practices
In the Google Search Central post about the Link Spam Update, they indicate that links are ways in which the search engine understands what content may be useful for people and that they can be good for the sites that receive them, they clarify that “as long as they deserve them.”
Post: Basic guide to technical SEO: What it is and its importance
Sites must label links when something is exchanged for them between two domains. Specifically affiliate, sponsored, and guest post links.
Affiliate Links
Affiliate links are a way for blogs and websites to earn revenue. They involve creating product reviews or buying guides that include a link to a product. Google does not see this practice as bad, as long as it is done well.
To have affiliate links that are well seen by Google, you must mark them as rel=”sponsored” , whether they have been created manually or dynamically.
If sites do not do this they may be subject to a manual penalty from Google, which can affect the site's ranking.
Sponsored post and guest post links
Google sees this as a way to monetize blogs, which are articles written on behalf of a website to be published on another. They are frowned upon if they are done with the primary intention of gaining links.
If sponsored or advertising links are used, i.e. paid links, they must be marked with rel=”sponsored” .
While those writing guest posts should be marked as rel=”nofollow” , according to Google recommendations.
In the new version of WordPress it is very easy to check these options when editing the posts:
If you do not comply with Google's link recommendations, you may receive a manual action, which is a penalty.
Link spam update is the new Google algorithm update. You must be prepared for it and take care of the way you mark the outgoing links and those that you receive to your website. Contact us if you need help with your SEO strategy.