What are the advantages of a corporate website?
Posted: Sat Dec 28, 2024 4:22 am
With the arrival of social networks, some of the advantages of a corporate website have been forgotten…
It was a risk, it was a reality that could be seen from afar, but it could be seen… Many companies mistakenly think that, once they have social networks, everything is ready.
They think that websites have gone to a better place… They say that their future clients no longer visit them; they claim that they are only on social networks…
Nothing could be further from the truth, and I'm not going to get into the minimal organic reach that the networks have, but I'm giving you another reason that's sufficiently compelling:
We still use “Saint Google” to search for services, products or questions…
And as long as this is the case, the advantages of a corporate website are many (and good).
Let's start with the concept , we can define a corporate website as:
“That tool that companies have to extend their brand values, to show their services, location or values, among other items”
I'm not talking about sales yet, that is, a corporate website (in general terms), rather than being sales-oriented, is designed to provide information about the business unit, and without depending on third-party platforms.
I remember one time I worked for a client in Navarra. As I was just starting out and it was quite far away, I collaborated with a local company, specifically with Inboost Marketing .
Inboost Marketing is a web design agency in Pamplona with more than 10 years of experience designing custom websites for companies and businesses. In one of the previous negotiations, it was where I first heard about:
“The website is your home, social media is a hotel”
The truth is that over time, I realized that this phrase was very true, but complicated to explain to clients…
Increase reach: as I mentioned above, most users still search through search engines, more specifically through Google, and not so much through social networks. Having a corporate website will multiply the reach of the business unit's message, allowing more people to really know what you are capable of...
Greater customization: websites can be made to suit the consumer, that is, they do not have fixed sections and features as social communities do, for example. Depending on
indonesia telegram data what they want to communicate, they can choose one category or another, one section or another, etc.
Scalable: it often happens that you start selling sunflower seeds and end up selling kikos (corn in the Canary Islands); the same thing happens with websites, but another advantage is that they are scalable, they can be modified, either by subtracting or adding categories, sections, services...
Isolate information: information such as location, team, contact, etc. is something that is more difficult to compile in other formats. On the
website, in a clear and direct way, you will make visible such important information for starting a fruitful working relationship.
Blog: providing value to be valued, you know well that this is one of my premises. The blog will be a “meeting point” in which they will provide information of interest, not only about the products or services they have in their catalogue, but also about tips, advice, interesting information… that have to do with satellite disciplines of their business units. In addition to providing the value discussed, it will serve to achieve better positioning in search engines.
Tools: Corporate websites can “support” different tools that make them better, such as a real-time communication “bot,” a payment gateway to sell products directly, etc.
It was a risk, it was a reality that could be seen from afar, but it could be seen… Many companies mistakenly think that, once they have social networks, everything is ready.
They think that websites have gone to a better place… They say that their future clients no longer visit them; they claim that they are only on social networks…
Nothing could be further from the truth, and I'm not going to get into the minimal organic reach that the networks have, but I'm giving you another reason that's sufficiently compelling:
We still use “Saint Google” to search for services, products or questions…
And as long as this is the case, the advantages of a corporate website are many (and good).
Let's start with the concept , we can define a corporate website as:
“That tool that companies have to extend their brand values, to show their services, location or values, among other items”
I'm not talking about sales yet, that is, a corporate website (in general terms), rather than being sales-oriented, is designed to provide information about the business unit, and without depending on third-party platforms.
I remember one time I worked for a client in Navarra. As I was just starting out and it was quite far away, I collaborated with a local company, specifically with Inboost Marketing .
Inboost Marketing is a web design agency in Pamplona with more than 10 years of experience designing custom websites for companies and businesses. In one of the previous negotiations, it was where I first heard about:
“The website is your home, social media is a hotel”
The truth is that over time, I realized that this phrase was very true, but complicated to explain to clients…
Increase reach: as I mentioned above, most users still search through search engines, more specifically through Google, and not so much through social networks. Having a corporate website will multiply the reach of the business unit's message, allowing more people to really know what you are capable of...
Greater customization: websites can be made to suit the consumer, that is, they do not have fixed sections and features as social communities do, for example. Depending on
indonesia telegram data what they want to communicate, they can choose one category or another, one section or another, etc.
Scalable: it often happens that you start selling sunflower seeds and end up selling kikos (corn in the Canary Islands); the same thing happens with websites, but another advantage is that they are scalable, they can be modified, either by subtracting or adding categories, sections, services...
Isolate information: information such as location, team, contact, etc. is something that is more difficult to compile in other formats. On the
website, in a clear and direct way, you will make visible such important information for starting a fruitful working relationship.
Blog: providing value to be valued, you know well that this is one of my premises. The blog will be a “meeting point” in which they will provide information of interest, not only about the products or services they have in their catalogue, but also about tips, advice, interesting information… that have to do with satellite disciplines of their business units. In addition to providing the value discussed, it will serve to achieve better positioning in search engines.
Tools: Corporate websites can “support” different tools that make them better, such as a real-time communication “bot,” a payment gateway to sell products directly, etc.