Media trends and audience engagement
At our latest event, we identified key media trends sparking sustainability coverage.
The top topics include extreme weather events, air pollution, biodiversity loss, and missed international climate targets. These issues reflect a growing public and media interest in tangible environmental impacts and corporate accountability.
Businesses are stepping up by creating innovative products and embracing digital transformation, making sustainability a key part of their strategies. AI is also becoming a big player in supporting sustainability goals, highlighting both the exciting possibilities and the environmental challenges of new technology.
Communicating sustainability: Strategies for authentic engagement
So how should brands respond to these changes? Effective communication list of ecuador cell phone numbers of sustainability efforts is crucial. Our research highlights the importance of addressing scope three emissions, carbon leakage, and the role of sustainability in consumer choices. So companies need to convey their efforts transparently, avoiding jargon and focusing on clear, authentic narratives. That’s why true thought leadership can make all the difference.
Thought leadership in sustainability
Our “Intelligence x Influence” framework evaluates thought leadership campaigns across a range of themes and topics, assessing campaigns based on data credibility, expert voices, creative execution, and overall impact. It combines two factors that correlate to gauge a campaign’s success:
Influence score: Measures brand awareness and media reach. Campaigns like Deloitte’s CXO study and McKinsey’s Global Energy Perspectives scored highly due to their broad media coverage and engagement.
Intelligence score: Evaluates the depth of analysis and data integration. Successful campaigns combined survey data with proprietary insights, offering detailed, interactive content for their audiences.
Communicating sustainability: Strategies for authentic engagement
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