Is email marketing still an effective tool? Of course it is! 99% of users check their emails every day, so despite what some may think, people in general do not stop using emails and are still willing to interact with content that they find interesting.
There are those who believe that social media and chatbots have left email marketing behind, but this is not the case. The reality is that there is no alternative to email marketing that can replace it with the same relevance and power.
This situation has also been influenced by the constant evolution of email, as marketers regularly introduce new methods and strategies that continue to drive engagement and results, making email marketing the most reliable means of communication between customers.
In this article, we will review new marketing tools that will take you to the next level in your strategy.
Trends to develop and optimize your email campaigns
We will analyze which methods will be relevant for marketing campaigns this year.
All technologies
The development of artificial intelligence is going full steam ahead, but many experts benin telegram data still skeptical about it because its results have not been optimal. Even so, AI already has an important field of application.
There is so much data that humans are not able to process information in a way that AI can. How could we use artificial intelligence in email marketing? Here are some ideas:
Preparation of surveys , analysis of results and optimization of reports.
Preparation of analytical predictions of results.
Processing large amounts of customer data.
Creating email templates .
Optimization of shipping times.
Clean up lists and remove spam accounts from your contact list .
Reorganization of campaigns.
By using AI, you will be able to work with information more quickly. In addition, the same system will take care of routine and lengthy tasks. However, keep in mind that the technology can be expensive, and out of reach for small companies with tight budgets for marketing and software.
Optimization for all platforms
Mobile optimization is extremely important for any email strategy. Make sure all your customers have the same experience when receiving your campaigns, regardless of where they open them or their operating systems and email clients.
Ideally, mobile and desktop versions would be identical and not require any modifications, but since we place importance on ease of access, readability, design and absence of errors, achieving this uniformity may require a professional.
Artificial intelligence could help create that desired uniformity; with its help, you could personalize your campaign content depending on various factors and modify its content for specific recipients.
Simplifying the design
Consumers are now more interested in a minimalistic campaign look. They want less clutter and a clear message and CTA.
If you're worried about your campaign design being too simple and hindering creativity, you can try infographics or decorative fonts. Both of these could take your campaigns from simple to engaging.
Another good tip is to keep white space between design elements. This will help readers more easily separate the visual elements of your campaign.