A screenshot of Sarah Sal’s LinkedIn post
Posted: Thu Dec 26, 2024 10:00 am
This believable narrative hooks readers and demonstrates how storytelling can make complex topics digestible. A screenshot of storytelling in action Storytelling doesn’t require long narratives or novelistic flair, as even a quick, relevant story can make an impact. For example, advertising professional Sarah Sal once shared a LinkedIn post about the time she told a police officer she was vegan. This simple story was on-brand and memorable, tying into her messaging about authentic, addictive copywriting.
When incorporating stories into business content, make sure they are relevant to your industry. 7. Use analytics to identify and fill gaps in existing content Beyond tracking numbers, analytics aim to guide strategic decisions. Marco list of real mobile phone numbers database Dionardo, a web/SEO analyst and author of Seostics Newsletter , says, “Analytics helps you ask better questions and think through your next steps.” Gathering data on audience and performance can help you determine: Which content ideas to prioritize Gaps in your existing content Which products resonate best with your audience? The effectiveness of your current marketing campaigns.
Ways to improve customer satisfaction Information about your best-performing content Sources of data for these insights Marco Giordano says, “In most cases, you have enough data with GSC , GA4, and crawl data.” GA4 provides detailed data on metrics like page views, bounce rates, and average session duration. A screenshot of the GA4 analytics dashboard showing key metrics and user engagement data Google Search Console, on the other hand, shows you which queries are driving traffic to your site, click-through rates, average position, and total impressions. Google Search Console interface showing website performance stats and search queries Moz Pro is also a great third-party tool for connecting your Google data and diving deeper into link analysis, page authority, competitor data, and Domain Insights.
When incorporating stories into business content, make sure they are relevant to your industry. 7. Use analytics to identify and fill gaps in existing content Beyond tracking numbers, analytics aim to guide strategic decisions. Marco list of real mobile phone numbers database Dionardo, a web/SEO analyst and author of Seostics Newsletter , says, “Analytics helps you ask better questions and think through your next steps.” Gathering data on audience and performance can help you determine: Which content ideas to prioritize Gaps in your existing content Which products resonate best with your audience? The effectiveness of your current marketing campaigns.
Ways to improve customer satisfaction Information about your best-performing content Sources of data for these insights Marco Giordano says, “In most cases, you have enough data with GSC , GA4, and crawl data.” GA4 provides detailed data on metrics like page views, bounce rates, and average session duration. A screenshot of the GA4 analytics dashboard showing key metrics and user engagement data Google Search Console, on the other hand, shows you which queries are driving traffic to your site, click-through rates, average position, and total impressions. Google Search Console interface showing website performance stats and search queries Moz Pro is also a great third-party tool for connecting your Google data and diving deeper into link analysis, page authority, competitor data, and Domain Insights.