The Real SMS Marketing Cost Per Message
Posted: Sun Aug 17, 2025 10:31 am
When you start an SMS marketing campaign, you need to know about the costs. A big part of the cost is the price per message. It is not a single, fixed number. Instead, it can change based on many things. Therefore, understanding this cost is very important. It helps you plan your budget. It also helps you choose the best tool for your business.
Most of the time, the cost is just a few cents. But these small costs add up fast. So, you must be smart about it. A good understanding of the costs helps you save money. This article will help you learn all about SMS marketing cost per message. It will show you how to get the most for your money.
How SMS Pricing Works
There are a few ways that companies charge for SMS marketing. The most hungary telemarketing data common is a pay-as-you-go model. With this, you buy a package of credits. Each credit is usually one message. When you send a message, one credit is used. For example, you buy 1,000 credits for a set price. Then, you can send 1,000 messages. This model is very good for businesses that do not send a lot of texts.
Another model is a monthly subscription. You pay a set fee each month. This fee gives you a certain number of messages. If you send more than your limit, you pay a small fee for each extra message. This is good for businesses with a steady number of texts. It makes your monthly cost very predictable.
What Makes the Cost Go Up?
Many things can make the cost per message higher. One big factor is the volume of messages. If you send only a few messages, the cost per message is usually higher. However, when you send a lot of messages, the cost per message goes down. This is called a bulk discount. Companies give you this discount to reward you for sending more.
Another factor is the type of message. A regular text message is called an SMS. If you send a picture or video, it is an MMS. MMS messages cost more than SMS. They use more data. So, you must pay more. This is an important thing to remember.
Other Costs to Watch Out For
The cost of the message itself is not the only cost. Most marketing platforms charge a monthly fee. This fee is for using their software. It is a separate cost from your messages. This fee can vary a lot. Some platforms have a very cheap fee. Others have a very high fee. You must look at both the monthly fee and the message cost.
There are also fees for phone numbers. To send texts, you need a phone number. This number can be a regular 10-digit number. It can also be a special five- or six-digit number. The special numbers are called short codes. They are very expensive. A regular number is much cheaper.
The Big Factor: Where You Send Messages
The location of your customers also changes the cost. Sending a text message within your own country is usually cheap. It can be just a penny or two. However, sending a text message to a different country is much more expensive. The cost can be many times higher. This is because of international fees. Different phone companies in different countries have different rates.
If you have customers all over the world, you must be careful. You should check the rates for each country. This can help you avoid surprise costs. It is important to know your audience. You need to know where they live.
The Length of Your Text
A standard text message is not very long. It has a limit of 160 characters. If your message is longer than that, it can be a problem. The message will be split into two. Or even three or four. Each part counts as a new message. So, you will be charged for each part. This can make your cost per message much higher.
Therefore, you should always keep your texts short. Try to say what you need to say in 160 characters. It is also a good practice. People do not like to read long texts. They want a short, quick message. So, a short text is a good idea for both your budget and your customers.
Most of the time, the cost is just a few cents. But these small costs add up fast. So, you must be smart about it. A good understanding of the costs helps you save money. This article will help you learn all about SMS marketing cost per message. It will show you how to get the most for your money.
How SMS Pricing Works
There are a few ways that companies charge for SMS marketing. The most hungary telemarketing data common is a pay-as-you-go model. With this, you buy a package of credits. Each credit is usually one message. When you send a message, one credit is used. For example, you buy 1,000 credits for a set price. Then, you can send 1,000 messages. This model is very good for businesses that do not send a lot of texts.
Another model is a monthly subscription. You pay a set fee each month. This fee gives you a certain number of messages. If you send more than your limit, you pay a small fee for each extra message. This is good for businesses with a steady number of texts. It makes your monthly cost very predictable.
What Makes the Cost Go Up?
Many things can make the cost per message higher. One big factor is the volume of messages. If you send only a few messages, the cost per message is usually higher. However, when you send a lot of messages, the cost per message goes down. This is called a bulk discount. Companies give you this discount to reward you for sending more.
Another factor is the type of message. A regular text message is called an SMS. If you send a picture or video, it is an MMS. MMS messages cost more than SMS. They use more data. So, you must pay more. This is an important thing to remember.
Other Costs to Watch Out For
The cost of the message itself is not the only cost. Most marketing platforms charge a monthly fee. This fee is for using their software. It is a separate cost from your messages. This fee can vary a lot. Some platforms have a very cheap fee. Others have a very high fee. You must look at both the monthly fee and the message cost.
There are also fees for phone numbers. To send texts, you need a phone number. This number can be a regular 10-digit number. It can also be a special five- or six-digit number. The special numbers are called short codes. They are very expensive. A regular number is much cheaper.
The Big Factor: Where You Send Messages
The location of your customers also changes the cost. Sending a text message within your own country is usually cheap. It can be just a penny or two. However, sending a text message to a different country is much more expensive. The cost can be many times higher. This is because of international fees. Different phone companies in different countries have different rates.
If you have customers all over the world, you must be careful. You should check the rates for each country. This can help you avoid surprise costs. It is important to know your audience. You need to know where they live.
The Length of Your Text
A standard text message is not very long. It has a limit of 160 characters. If your message is longer than that, it can be a problem. The message will be split into two. Or even three or four. Each part counts as a new message. So, you will be charged for each part. This can make your cost per message much higher.
Therefore, you should always keep your texts short. Try to say what you need to say in 160 characters. It is also a good practice. People do not like to read long texts. They want a short, quick message. So, a short text is a good idea for both your budget and your customers.