Google actually grew as their primary keyword rankings were falling
Posted: Thu Dec 26, 2024 8:31 am
31), although there is some relationship. The negative correlation is expected and reflects the fact that a low ranking is better (1 > 5, value-wise). 2. Long-tail Organic Traffic From a broader SEO standpoint, though, how did the ranking of the client's most important keyword affect their overall search traffic? I've repeated the ranking graph (I) below, but added a graph (III) of weekly traffic from Google organic results over the 7 months: Graph - Rankings versus Google Traffic Here, the relationship seems to fall apart (r = 0.
21). Other than a late-summer dip, overall organic traffic from . Wha united arab emirates mobile phone numbers database t Does It All Mean? So, do rankings matter or don't they? Well, in terms of direct traffic for the specific keyword that suffered the ranking drop, there’s certainly some effect. Studies have shown pretty reliably that search visitors focus (and click) most on the Top 3 results, with #1 getting the lion’s share. Outside of the single-keyword view, though, the situation gets a lot more complex.
While the client's primary keyword is an obvious choice for their industry and is fairly competitive, the traffic for that keyword accounted for only 1.3% of their total organic traffic from Google over the 7 months. If we had chosen to take a very narrow view, and obsessed over their primary keyword, we would have neglected over 98% of their SEO results. Of course, I'm not saying rankings are irrelevant, just that you need to take a broader view, including: Tracking diverse, long-tail phrases Tracking search phrases actually used by visitors (not what you think they use) Measuring search analytics, such as total traffic from search While the phrase "long tail" may feel like it's been beaten to death, the impact of the long tail is becoming more relevant every day.
21). Other than a late-summer dip, overall organic traffic from . Wha united arab emirates mobile phone numbers database t Does It All Mean? So, do rankings matter or don't they? Well, in terms of direct traffic for the specific keyword that suffered the ranking drop, there’s certainly some effect. Studies have shown pretty reliably that search visitors focus (and click) most on the Top 3 results, with #1 getting the lion’s share. Outside of the single-keyword view, though, the situation gets a lot more complex.
While the client's primary keyword is an obvious choice for their industry and is fairly competitive, the traffic for that keyword accounted for only 1.3% of their total organic traffic from Google over the 7 months. If we had chosen to take a very narrow view, and obsessed over their primary keyword, we would have neglected over 98% of their SEO results. Of course, I'm not saying rankings are irrelevant, just that you need to take a broader view, including: Tracking diverse, long-tail phrases Tracking search phrases actually used by visitors (not what you think they use) Measuring search analytics, such as total traffic from search While the phrase "long tail" may feel like it's been beaten to death, the impact of the long tail is becoming more relevant every day.