OPTIMIZING FOR THE GOOGLE QUALITY SCORE ALGORITHM Ad Groups Create tightly focus ad groups
Posted: Thu Dec 26, 2024 8:12 am
landing page Keep the user experience in mind While the promise of lower CPC's for high Quality Scores was a strong motivator for PPC advertisers to follow Google "tips for success", a posting to the Google Adwords Blog on October 30, 2008 stating that in order to appear above the search results, pay per click ads must meet a certain quality score threshold, really focused attention upon improving Quality Scores.
OPTIMIZING FOR THE GOOGLE QUALITY SCORE ALGORITHM Ad Groups Create tightly focus ad groups. Ensure than the keywords terms are directly related to each other. An ad group should center on a single product or service. Write ads that pertain directly to the keyword terms within the ad group. Google recommends that "if you sell mp3 players, an israel mobile phone numbers database d you've organized your campaigns by brand, create multiple ad groups based on the models of each brand".
Keyword Terms Review your list of keyword terms. Consider eliminating terms with low click through rates, low quality scores, and high costs of conversion. Low click through rates and/or high costs of conversion can both be indicators of a poor quality of experience. There seems to be some evidence that pruning low quality score terms may provide a boost to the remaining terms. PPC Text Ads Improving your paid per click ad click through rates is the most effective method of increasing your quality score.
OPTIMIZING FOR THE GOOGLE QUALITY SCORE ALGORITHM Ad Groups Create tightly focus ad groups. Ensure than the keywords terms are directly related to each other. An ad group should center on a single product or service. Write ads that pertain directly to the keyword terms within the ad group. Google recommends that "if you sell mp3 players, an israel mobile phone numbers database d you've organized your campaigns by brand, create multiple ad groups based on the models of each brand".
Keyword Terms Review your list of keyword terms. Consider eliminating terms with low click through rates, low quality scores, and high costs of conversion. Low click through rates and/or high costs of conversion can both be indicators of a poor quality of experience. There seems to be some evidence that pruning low quality score terms may provide a boost to the remaining terms. PPC Text Ads Improving your paid per click ad click through rates is the most effective method of increasing your quality score.