WeChat ads are still subject to approval and review

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This means that any business owner can better reach a wider consumer market. Due to the mainstream adoption of the app in China, there are several better ways to reach the Chinese consumer market. Despite this, there are still some disadvantages to WeChat advertising. One is that the types of products that can be advertised are limited. As of 2022, the Chinese government has banned the following products from being advertised on any platform: Legal services Airlines Medical devices Pharmaceuticals and healthcare Medical Sexual products Financial services are also strictly regulated.

Although these products or services are allowed at the national level, WeChat ads are still subject to approval and review. Types of WeChat Ads Another disadvantage of WeChat ads is the limited targeting capabilities. WeChat lacks the consumer targeting capabilities of Facebook, Instagram, or Google. This means that your products may be advertised to users who may not be interested in what you sell. Ads may appear randomly, resulting in low-quality leads or even no leads.

Although the exposure of the app is high, this can make it difficult to attract guatemala mobile phone numbers database consumers into your sales funnel. Finally, WeChat ads are not cheap. For example, the cost of a WeChat Moments ad is close to $8,000. In addition, the price of any WeChat ad option can vary by impression (cost per impression) and city (large city, core city, and other city categories). Nike WeChat Banner Ad While WeChat ads have their disadvantages, the potential exposure may still be worth the cost and learning given its 1.26 billion users.

You just have to be aware that disadvantages do exist – just like any other advertising platform. What are the different types of WeChat ads? There are three main types of WeChat ads. They are: WeChat Moments Ads The WeChat Moments ad option is WeChat’s iteration of Facebook News Feed ads. WeChat Moments allows for advertising in a variety of formats, combining media, text, and clickable CTAs or shopping cart buttons. The variety of ad formats, as well as familiarity, makes WeChat Moments popular with many business owners.