Therefore, let's once again consolidate the main free spain number for whatsapp metrics for assessing the effectiveness of an advertising campaign: CPL (Cost Per Lead) is the cost of attracting a lead: the amount you spend to attract one potential client who has left their contact information (for example, email or phone number). CPA (Cost Per Action) is the cost of an action: the amount you spend to get a user to perform some useful action on your site (for example, fill out a form, download a file, make an order). CAC (Customer Acquisition Cost) is the cost of attracting a customer: the amount you spend to turn a user into an actual buyer of your product or service.
That is, each metric measures different indicators: contact, action and purchase. Ideally, you should take them all into account and draw the appropriate conclusions to improve the effectiveness of your advertising campaign. FAQ What is a normal cost per lead? In fact, the concept of "normal cost per lead" is incorrect. The price depends on many factors, such as the business segment, competition, seasonality, product uniqueness, target audience, advertising effectiveness, etc. For example, in the B2B segment, the price can be quite high, but the profit from a successful deal is also corresponding. In B2C, the average cost per lead is often much lower, but the income from the deal is also less.