The future of manufacturing: digital innovation in Italian companies
Posted: Thu Jul 10, 2025 5:03 am
The research " The Future of Manufacturing " highlights the priorities and innovation strategies of Italian companies. The research highlighted the need to improve the customer experience , also in response to the ever-increasing demands of consumers, but to do this, companies must align data and processes between IT and business lines.
The centrality of data for manufacturing growth
What clearly emerges from the survey is that innovation in the manufacturing industry today is characterized by the centrality of data: from production to information acquisition, all the way to analytics and automation. This evolution is helping improve the flexibility and overall effectiveness buy bulk sms service of companies, enabling the implementation of data-driven decision-making processes and new business models. Despite this evidence, only a portion of Italian companies are at an advanced stage of implementing IoT projects .
Italian companies are moving towards “ servitization ”
In a world where products can quickly become commodities, manufacturing companies are seeking new ways to offer value to their customers. Customer loyalty is a key marketing priority for 92% of the companies surveyed. In the long term, the strategy for 45% of companies is to focus on product and service differentiation.
The ability to solve customer problems and deliver better experiences has created the foundation for exploring new strategies, such as " servitization ," which enables the shift from offering goods and services to offering integrated systems. Under this new model, the ability to integrate a complex ecosystem of partners proves to be a key success factor, also helping to strengthen customer loyalty and satisfaction.
The centrality of data for manufacturing growth
What clearly emerges from the survey is that innovation in the manufacturing industry today is characterized by the centrality of data: from production to information acquisition, all the way to analytics and automation. This evolution is helping improve the flexibility and overall effectiveness buy bulk sms service of companies, enabling the implementation of data-driven decision-making processes and new business models. Despite this evidence, only a portion of Italian companies are at an advanced stage of implementing IoT projects .
Italian companies are moving towards “ servitization ”
In a world where products can quickly become commodities, manufacturing companies are seeking new ways to offer value to their customers. Customer loyalty is a key marketing priority for 92% of the companies surveyed. In the long term, the strategy for 45% of companies is to focus on product and service differentiation.
The ability to solve customer problems and deliver better experiences has created the foundation for exploring new strategies, such as " servitization ," which enables the shift from offering goods and services to offering integrated systems. Under this new model, the ability to integrate a complex ecosystem of partners proves to be a key success factor, also helping to strengthen customer loyalty and satisfaction.