Meet & Seat was created through co-creation;
Posted: Tue Jun 17, 2025 10:02 am
KLM says it listened to customer needs. If you missed what Meet&Seat is about, the video below explains it well.
This service, which is not yet active on all flights, has generated worldwide buzz. The audience is still checking brother cell phone list how it is with privacy: after all, the service uses social media profiles and data. Viktor assures us that all personal data that comes from the social media profiles/link will be deleted after the flight. This case shows how much social media has now been integrated into 'business as usual' at KLM. Not just 'doing social' on social media, but also making it part of your service provision and core business.
Facebook Fan Data: Social CRM
christian perreira from microstrategy at The Social Conference 2012 - photo: Gitta BartlingToo bad Christian Perreira of MicroStrategy is not such an inspiring speaker; his story seemed to me to be food for heated discussions among many marketers. The Social Graph was central: social media have so much (current) data that Facebook must be the wet dream -excuse the expression- of many a database marketer. But how do you get that data out of social media, so that you can do something with it as an organization? The reports of, say, Facebook itself, are not detailed enough. But the call for ROI, integrated CRM and Customer Intelligence is also increasing in the use of social media in organizations.
This service, which is not yet active on all flights, has generated worldwide buzz. The audience is still checking brother cell phone list how it is with privacy: after all, the service uses social media profiles and data. Viktor assures us that all personal data that comes from the social media profiles/link will be deleted after the flight. This case shows how much social media has now been integrated into 'business as usual' at KLM. Not just 'doing social' on social media, but also making it part of your service provision and core business.
Facebook Fan Data: Social CRM
christian perreira from microstrategy at The Social Conference 2012 - photo: Gitta BartlingToo bad Christian Perreira of MicroStrategy is not such an inspiring speaker; his story seemed to me to be food for heated discussions among many marketers. The Social Graph was central: social media have so much (current) data that Facebook must be the wet dream -excuse the expression- of many a database marketer. But how do you get that data out of social media, so that you can do something with it as an organization? The reports of, say, Facebook itself, are not detailed enough. But the call for ROI, integrated CRM and Customer Intelligence is also increasing in the use of social media in organizations.