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Total value of cart: [[cart:total]]

Posted: Thu Dec 26, 2024 4:19 am
by Shakil1984
Using Smart Tags, you can create one-to-one personalized messages that give your visitors the impression that you’re talking to them directly.

The Smart Tag system uses placeholder texts like [[type:variable|default value]] that you insert while creating your messages. These placeholders will automatically update based on visitor properties.

It seems like magic when you’re uk consumer email list editing a template and placing these funny-looking placeholders, and then a highly relevant experience comes out on the other side! There’s no coding required… just insert the placeholders and you’re all set.

For example, you could use the following placeholder texts to personalize your messages based on what’s in a user’s cart:

Number of items in cart: [[cart:number_of_items]]
Number of types of items in cart: [[cart:number_of_item_kinds]]
You can also Smart Tags to personalize messages based on a user’s first name, like in the example below:


This will create a campaign that looks different to each user who sees it:

OptiMonk’s Smart Tag Feature
Available: for all OptiMonk users.

Learn more about Smart Tags »

Coming soon: Smart Tags will be even easier to use soon! We’re adding an option to our editor that will allow you to select the visitor property you want to include at the click of a button.