14. Colgate – “Improve mouth health in two weeks”
Posted: Thu Dec 26, 2024 4:17 am
When you read it, you might be puzzled at first, but then you remember that M&M’s have that hard shell that protects your hands. At the same time, you might imagine melted chocolate all over your hands from eating other types of candy.
At this point, you can almost taste the chocolate melting in your mouth…
By the time you’re done thinking, M&M’s USP has already worked!
M&M's unique selling point
Image source
Colgate’s USP highlights the role of turkey customer email list toothpaste for mouth health. They know that their target audience wants an established, reputable brand when it comes to health.
And by making a specific, time-limited promise, “improve mouth health in two weeks,” Colgate projects confidence that they can actually deliver those results.
Colgate's unique selling proposition
15. Patch: “Patch helps you discover the best plants for your space, delivers them to your door and helps you look after them”
Patch’s unique selling proposition is a little bit long, but it works because they need to establish what they do for their customers. The company doesn’t have the history and name recognition of FedEx or M&M’s, so they need to be more specific in their USP.
They offer three services: discovery, delivery, and post-delivery assistance.
At this point, you can almost taste the chocolate melting in your mouth…
By the time you’re done thinking, M&M’s USP has already worked!
M&M's unique selling point
Image source
Colgate’s USP highlights the role of turkey customer email list toothpaste for mouth health. They know that their target audience wants an established, reputable brand when it comes to health.
And by making a specific, time-limited promise, “improve mouth health in two weeks,” Colgate projects confidence that they can actually deliver those results.
Colgate's unique selling proposition
15. Patch: “Patch helps you discover the best plants for your space, delivers them to your door and helps you look after them”
Patch’s unique selling proposition is a little bit long, but it works because they need to establish what they do for their customers. The company doesn’t have the history and name recognition of FedEx or M&M’s, so they need to be more specific in their USP.
They offer three services: discovery, delivery, and post-delivery assistance.