Website traffic analysis
Posted: Tue Dec 24, 2024 9:04 am
Content
Analysis tools
What data can modern statistical services provide?
UIS: Opportunities and Prospects
So, any business - and virtual business is no exception - requires a carefully planned marketing campaign. Advertising effectiveness depends on many factors. The fundamental point is the latvia phone numbers analysis of customer behavior, their reaction to various advertising techniques, offers, and so on. This is what a long-term advertising campaign is based on. In this regard, it is simply impossible to overestimate the role of website visitor analysis tools.
So, how can website visitor analysis be useful for a modern entrepreneur?
Analysis tools will help you create the most complete portrait of your client, which, in turn, will allow you to adjust your company's policy to your target audience.
Using analysis tools, you can evaluate the effectiveness of an advertising campaign and, if necessary, make changes that will make your website and your business more attractive to the target audience.
Website visitor analysis tools can also be of great help in assessing the effectiveness of a website. You will identify problems on the website and will be able to eliminate them in the future, which will allow you to save the project budget on various types of advertising.
Analysis tools
Yandex Metrica is one of the most successful projects, with the help of which you can perform a detailed analysis of traffic. The service is universal and is suitable for both large online stores and ordinary business cards. The principle of the counter is quite simple - the code, which is contained on any page of the site, registers each visitor, and then remembers the received data. Special settings also allow you to minimize possible inaccuracies in counting the number of visitors.
Google Analytics is one of the most popular services that provide a comprehensive analysis of website traffic online. The service has very simple and convenient functionality and creates reports with information of varying degrees of complexity and detail. You can make an accurate selection of individual data.
UIS is the only service that uses all channels of requests (none of the above counters can do this). The module conducts analytical and statistical research of websites online. Information about calls, analysis of visitor data, analytics of the online store - this is only a small list of possibilities. This system collects all data on site traffic and user reactions in a single database. The end-to-end analytics service is very convenient to use due to the fact that the data is provided in a visual form: in the form of tables, reports, graphs.
Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.
Get a consultation
What data can modern statistical services provide?
Traffic analysis can be carried out using different services, but almost all of them are ready to provide their owners with a wide range of data:
website traffic, that is, the number of visitors over a certain period of time (day, week, month, etc.);
number of page views;
traffic sources;
geography of visitors;
as well as tracking visitor paths on the website, conversion tracking, In-Page analysis (in Yandex.Metrica), data filtering and segmentation, creating additional custom reports, alerts and notifications.
Visitor data
In recent years, statistical systems have become more sophisticated and effective. Many webmasters still use such tools "in the old-fashioned way" only to analyze traffic, that is, to count the number of transitions. Today, the range of tasks of such systems can be significantly wider and is determined not only by the sources of visitors.
Nowadays, modern traffic counters allow you to evaluate the behavior of a specific user, the time spent on each page of the site, page transitions, and many other factors.
In addition, statistical systems enable you to conduct the most complete analysis of visitors, collect maximum information about your potential clients - country, city, browser, screen resolution, gender and age (Fig. 1), and so on.
All this data can now be actively used by marketers to tailor their campaigns to the target audience.
Analysis tools
What data can modern statistical services provide?
UIS: Opportunities and Prospects
So, any business - and virtual business is no exception - requires a carefully planned marketing campaign. Advertising effectiveness depends on many factors. The fundamental point is the latvia phone numbers analysis of customer behavior, their reaction to various advertising techniques, offers, and so on. This is what a long-term advertising campaign is based on. In this regard, it is simply impossible to overestimate the role of website visitor analysis tools.
So, how can website visitor analysis be useful for a modern entrepreneur?
Analysis tools will help you create the most complete portrait of your client, which, in turn, will allow you to adjust your company's policy to your target audience.
Using analysis tools, you can evaluate the effectiveness of an advertising campaign and, if necessary, make changes that will make your website and your business more attractive to the target audience.
Website visitor analysis tools can also be of great help in assessing the effectiveness of a website. You will identify problems on the website and will be able to eliminate them in the future, which will allow you to save the project budget on various types of advertising.
Analysis tools
Yandex Metrica is one of the most successful projects, with the help of which you can perform a detailed analysis of traffic. The service is universal and is suitable for both large online stores and ordinary business cards. The principle of the counter is quite simple - the code, which is contained on any page of the site, registers each visitor, and then remembers the received data. Special settings also allow you to minimize possible inaccuracies in counting the number of visitors.
Google Analytics is one of the most popular services that provide a comprehensive analysis of website traffic online. The service has very simple and convenient functionality and creates reports with information of varying degrees of complexity and detail. You can make an accurate selection of individual data.
UIS is the only service that uses all channels of requests (none of the above counters can do this). The module conducts analytical and statistical research of websites online. Information about calls, analysis of visitor data, analytics of the online store - this is only a small list of possibilities. This system collects all data on site traffic and user reactions in a single database. The end-to-end analytics service is very convenient to use due to the fact that the data is provided in a visual form: in the form of tables, reports, graphs.
Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.
Get a consultation
What data can modern statistical services provide?
Traffic analysis can be carried out using different services, but almost all of them are ready to provide their owners with a wide range of data:
website traffic, that is, the number of visitors over a certain period of time (day, week, month, etc.);
number of page views;
traffic sources;
geography of visitors;
as well as tracking visitor paths on the website, conversion tracking, In-Page analysis (in Yandex.Metrica), data filtering and segmentation, creating additional custom reports, alerts and notifications.
Visitor data
In recent years, statistical systems have become more sophisticated and effective. Many webmasters still use such tools "in the old-fashioned way" only to analyze traffic, that is, to count the number of transitions. Today, the range of tasks of such systems can be significantly wider and is determined not only by the sources of visitors.
Nowadays, modern traffic counters allow you to evaluate the behavior of a specific user, the time spent on each page of the site, page transitions, and many other factors.
In addition, statistical systems enable you to conduct the most complete analysis of visitors, collect maximum information about your potential clients - country, city, browser, screen resolution, gender and age (Fig. 1), and so on.
All this data can now be actively used by marketers to tailor their campaigns to the target audience.