Also read the other articles about LeWeb 2012 .
Posted: Thu May 29, 2025 5:54 am
Word of mouth: myths and reality
Martin Oetting , partner & chief research officer at trnd AG , gave us a very interesting presentation on word of mouth . He gave his presentation using a digital character.
He quickly makes his statement: the fear of negative word-of-mouth is unfounded and rarely leads to worldwide list to data attention. As an example, he cites the story of the traveler whose guitar broke during a flight with United Airlines. The video got a lot of attention, was funny, but “who cares?”. The consumer may not find this okay, but when it comes to spending money, in most cases they still choose the cheapest solution. Even if that is United Airlines.
Twitter is one of the largest and fastest growing social networks in the world. This month, Twitter CEO Dick Costolo announced that we all post four hundred million tweets every day. The number of users is now over half a billion and the network processes many millions of searches every day. In short: a great place to advertise. In this article I will give an overview of the possibilities and a Dutch case.
Promoted tweets, accounts and trends
For several years now, Twitter has offered three options for advertising: promoted tweets, promoted accounts and promoted trends:
Promoted tweets
A promoted tweet appears at the top of the timeline when someone searches for specific keywords. Such a promoted tweet can help generate traffic to a website or initiate a conversation. Below is an example of a promoted tweet from airline Virgin.
Martin Oetting , partner & chief research officer at trnd AG , gave us a very interesting presentation on word of mouth . He gave his presentation using a digital character.
He quickly makes his statement: the fear of negative word-of-mouth is unfounded and rarely leads to worldwide list to data attention. As an example, he cites the story of the traveler whose guitar broke during a flight with United Airlines. The video got a lot of attention, was funny, but “who cares?”. The consumer may not find this okay, but when it comes to spending money, in most cases they still choose the cheapest solution. Even if that is United Airlines.
Twitter is one of the largest and fastest growing social networks in the world. This month, Twitter CEO Dick Costolo announced that we all post four hundred million tweets every day. The number of users is now over half a billion and the network processes many millions of searches every day. In short: a great place to advertise. In this article I will give an overview of the possibilities and a Dutch case.
Promoted tweets, accounts and trends
For several years now, Twitter has offered three options for advertising: promoted tweets, promoted accounts and promoted trends:
Promoted tweets
A promoted tweet appears at the top of the timeline when someone searches for specific keywords. Such a promoted tweet can help generate traffic to a website or initiate a conversation. Below is an example of a promoted tweet from airline Virgin.