Cynical Buyer: How to Identify and Negotiate
Posted: Tue Dec 24, 2024 7:49 am
In a world that screams “Buy! Buy!” from all sides, consumer cynicism has become a response to advertising and the imposition of goods. How can one not go into opposition to business? This cynical buyer uses AdBlock, buys only promotional items and wears regular jeans, disdaining gloss and chic. He is satiated with advertising and an abundance of products, therefore he is very selective and in the forefront of resistance to foisting. And if tomorrow three out of four brands disappear from the market, he will not be sad.
The Cynical Buyer: What is He Like?
If we talk about cynicism from the point of view of marketing, then it is an undisguised disdainful attitude towards advertising, trade processes, and the world of consumerism.
Cynical consumers. They are distrustful, even rebellious. Resisting advertising gimmicks and impulsive purchases is their way. They don’t just distrust. They accuse brands of opportunism: following their argentina email list own interests with a not entirely honest and ethical approach, and sometimes even gross manipulation. How can you not blame a manufacturer that sells 850 ml of water instead of 1 liter, nine eggs instead of ten, 445 g of powder instead of 500 g?
A cynical buyer can ruin a well-thought-out marketing strategy. He does not buy into pretty words, bright photos, ephemeral offers. He is well informed, not naive, and senses deception and a catch even at the idea stage.
The Cynical Buyer: What is He Like?
How is it different from a classic buyer?
Unlike the average consumer, who listens to marketing persuasions, can buy right now and enjoy the purchase, the cynic thinks about tomorrow and calculates everything in advance.
In recent years, the number of consumers who ignore status purchases and are content with only the necessary, but without going overboard in asceticism or excess, has been growing especially. This is their personal evolution, a way to resist consumer society.
How to Sell to Cynical Consumers
A marketer's nightmare - what else can you call such a picky client? It seems that selling him even a match is an impossible mission. But it is not. How to get to such a consumer? Implement more complex "sincere marketing". Here are some principles:
Satisfaction of needs . A cynic goes to the store and knows exactly why: there is a problem and he understands how to solve it. If you help him with this, it is not difficult to gain favor.
A concrete proposal . The facts are precise, the characteristics are specific, the advantages are a real list. No fluff, no blurred boundaries, no eloquence.
Unique selling proposition . If the product is truly original, and also useful to the client, the deal will take place.
Bonuses . Even cynics love perks. And if you offer a bonus or a gift to a regular customer, he will become one.
Honesty and consistency . If a brand's words match its actions, it is honest with the customer, behaves consistently - such a brand is trusted.
Real support . Does the brand declare support for a certain group of people, spending a percentage of profits on good deeds? If this is really so, the buyer will go to it.
Values, not profits . Convincing the client that he is valuable, not the contents of his wallet or card, can help you get a regular customer. And the hunt for the cynical customer will be successful.
How to Sell to Cynical Consumers
In fact, selling to a cynical buyer is a testing ground that helps hone skills and achieve efficiency in sales with an ordinary consumer. And, what is important, to brush aside the chaff and focus on the main thing, improving the business.
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
Categories: Blog , Useful articles , Sales
The Cynical Buyer: What is He Like?
If we talk about cynicism from the point of view of marketing, then it is an undisguised disdainful attitude towards advertising, trade processes, and the world of consumerism.
Cynical consumers. They are distrustful, even rebellious. Resisting advertising gimmicks and impulsive purchases is their way. They don’t just distrust. They accuse brands of opportunism: following their argentina email list own interests with a not entirely honest and ethical approach, and sometimes even gross manipulation. How can you not blame a manufacturer that sells 850 ml of water instead of 1 liter, nine eggs instead of ten, 445 g of powder instead of 500 g?
A cynical buyer can ruin a well-thought-out marketing strategy. He does not buy into pretty words, bright photos, ephemeral offers. He is well informed, not naive, and senses deception and a catch even at the idea stage.
The Cynical Buyer: What is He Like?
How is it different from a classic buyer?
Unlike the average consumer, who listens to marketing persuasions, can buy right now and enjoy the purchase, the cynic thinks about tomorrow and calculates everything in advance.
In recent years, the number of consumers who ignore status purchases and are content with only the necessary, but without going overboard in asceticism or excess, has been growing especially. This is their personal evolution, a way to resist consumer society.
How to Sell to Cynical Consumers
A marketer's nightmare - what else can you call such a picky client? It seems that selling him even a match is an impossible mission. But it is not. How to get to such a consumer? Implement more complex "sincere marketing". Here are some principles:
Satisfaction of needs . A cynic goes to the store and knows exactly why: there is a problem and he understands how to solve it. If you help him with this, it is not difficult to gain favor.
A concrete proposal . The facts are precise, the characteristics are specific, the advantages are a real list. No fluff, no blurred boundaries, no eloquence.
Unique selling proposition . If the product is truly original, and also useful to the client, the deal will take place.
Bonuses . Even cynics love perks. And if you offer a bonus or a gift to a regular customer, he will become one.
Honesty and consistency . If a brand's words match its actions, it is honest with the customer, behaves consistently - such a brand is trusted.
Real support . Does the brand declare support for a certain group of people, spending a percentage of profits on good deeds? If this is really so, the buyer will go to it.
Values, not profits . Convincing the client that he is valuable, not the contents of his wallet or card, can help you get a regular customer. And the hunt for the cynical customer will be successful.
How to Sell to Cynical Consumers
In fact, selling to a cynical buyer is a testing ground that helps hone skills and achieve efficiency in sales with an ordinary consumer. And, what is important, to brush aside the chaff and focus on the main thing, improving the business.
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
Categories: Blog , Useful articles , Sales