Measuring the interaction follows in 3rd place
Posted: Thu May 29, 2025 5:13 am
What are the most important reasons to start with social media? According to the respondents, it is mainly about brand awareness and 'getting in touch with the target group'. Promoting products or services and attracting more visitors to the website (traffic) are also seen as important goals. And it is questionable whether it should be a stand-alone goal, but the number of likes and followers is list to data also important to SMEs.
The number of 'fans' and the number of visitors to the website are also the most popular indicators. Most likely because these goals are the easiest to measure.
Sales growth?
It is remarkable that 43.3% of respondents find more turnover 'important' or even 'very important'. There are few good cases that show that social media leads to turnover. Social media are not quickly seen by internet marketers as e-commerce channels, but SMEs clearly think differently about this. SMEs are more often positive, it appears. More than 67% of respondents expect to achieve turnover growth with the help of social media.
Interested in the full research results? Download the report here .
The number of 'fans' and the number of visitors to the website are also the most popular indicators. Most likely because these goals are the easiest to measure.
Sales growth?
It is remarkable that 43.3% of respondents find more turnover 'important' or even 'very important'. There are few good cases that show that social media leads to turnover. Social media are not quickly seen by internet marketers as e-commerce channels, but SMEs clearly think differently about this. SMEs are more often positive, it appears. More than 67% of respondents expect to achieve turnover growth with the help of social media.
Interested in the full research results? Download the report here .