Now, let’s talk about using Instagram in

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Now, let’s talk about using Instagram in your blog marketing efforts—because it’s potential for attracting a loyal audience has grown significantly in recent years. Even if you have a coaching business, you should use Instagram, as it is a powerful marketing tool that can help you attract more people to your business.

Instagram first hit the social media scene in 2010, and after becoming immensely popular was later acquired by Facebook in 2012. While text can be an important part of the Instagram experience, images are the core of what makes this platform special.

Instagram has a large user base with about 2 billion monthly active users making it one of the most popular social media platforms on the planet. Unfortunately, despite the large audience, many bloggers report that Instagram is not one of their biggest traffic sources. Social media platforms like Facebook and Instagram want to make money too—which is why it’s challenging to get free organic reach through these platforms.

I always recommend focusing on only one or two social media platforms, and for my blog Instagram isn’t the place that I’ve put most of my focus. X and YouTube are a better fit for me, but that doesn’t mean Instagram is without its benefits.

Some people can turn Instagram into a microblog and have successfully monetized armenia phone number material that way. Others grow a broad audience and drive significant traffic back to their main blog. Even for people who don’t have a great deal of time to spend on Instagram, one of the greatest benefits is how easy it is to network in your niche. Without much effort, you can quickly find other users who share similar interests and find people in your target audience.

While you can experiment with paid advertising on Instagram, I’ll share here some tips for growing your audience and using Instagram to market your blog without any additional spend.

Choose Your Images Very Carefully
Instagram is a visual-first platform, and that’s why you need to choose your images carefully. Users scrolling through Instagram will quickly go past images that are poor quality, overly amateur, or otherwise unappealing.

Some basic rules for posting appealing images:

Use a quality camera: Many smart phones today can shoot phenomenal photos, and since the Instagram app is probably already on your phone, it makes the process pretty seamless. With that being said, if your phone is outdated, you may want to invest in a camera that takes higher quality pictures. The difference between an obsolete phone image and one from a more top-grade camera is very noticeable.
Use photo editing software: Don’t rely on Instagram filters and their editing software alone to make your images remarkable. Try using editing software like Adobe Lightroom, VSCO, or Snapseed to make your images that much more stunning.
Make your images cohesive: Some Instagram users have such a focused style that you know it’s their image as soon as it shows up on your feed. They’re able to achieve this continuity by taking photos with similar colors, filters, and editing.
To give you a better idea of what I’m talking about, here’s a screenshot of the Instagram account cardboardfolk. This Instagram account is run by a mom of young kids who makes everything you can imagine from cardboard. She has an Instagram following of 48 thousand people, which is no small feat.