Are these really the trends that will be in 2013?
Posted: Thu May 29, 2025 4:10 am
We have gone from analog to digital and now we are going back in part. Digital devices tell us what to do in the analog world (like the plant moisture sensors) and we should not forget about 3D printing of objects where we use digital technology to make real objects.
Tar and feathersI don't know if all four are as relevant as they are presented. The last two trends (contextual connection and changing flow of storytelling) are less substantiated than 'a post smartphone era' and 'age of algorithms'. The trends also have a strong connection with each other, such as with the algorithms and the contextual connection.
Anyone who says they can predict the future (on a level higher than 'it's going to rain someday') should be tarred and feathered out of town as far as I'm concerned. You have to see these kinds of presentations as an 'educated guess' about which way things are going. Partly supported by what the industry is developing and partly a guess about which way things could go.
State of the CE Industry
The second session was about the global market for tech devices (tablets, smartphones, list to data computers, TVs, etc.). After a dip of -1% in 2012 (estimated), growth will be 4% worldwide in 2013 to 1105 billion dollars. Growth in the 'mature markets' (US, Western Europe, etc.) is only 1% compared to 9% for the 'developing markets'. The strong growth does not come from the US and Europe in particular. Countries that are doing well are the BRIC countries and also Indonesia, the Philippines and SUSA (Sub Sahara and Africa).
Almost all the figures and numbers mentioned can be found in the presentation (the presentation that is online differs from the presentation that was given). Tablets and smartphones are dominant in all lists. In the US, the turnover for both categories is more than 35 billion dollars in 2013. As a reference: that is twice as much as the turnover of televisions. During the Christmas period, Gfk conducted research into wish lists: 16% wanted a tablet (1), 8% a smartphone (2).
Even though they do not have such a high penetration as televisions (99% of all American households), tablets are also doing well. 44% of American households have a tablet and 55% have a smartphone. And it will not stop there. New tablets are coming and large screen smartphones are making the difference between a smartphone and a tablet smaller. Incidentally, more smartphones are sold in emerging markets (58%) than in developed markets (42%). Two years ago it was the other way around: 46% to 54%.
Tar and feathersI don't know if all four are as relevant as they are presented. The last two trends (contextual connection and changing flow of storytelling) are less substantiated than 'a post smartphone era' and 'age of algorithms'. The trends also have a strong connection with each other, such as with the algorithms and the contextual connection.
Anyone who says they can predict the future (on a level higher than 'it's going to rain someday') should be tarred and feathered out of town as far as I'm concerned. You have to see these kinds of presentations as an 'educated guess' about which way things are going. Partly supported by what the industry is developing and partly a guess about which way things could go.
State of the CE Industry
The second session was about the global market for tech devices (tablets, smartphones, list to data computers, TVs, etc.). After a dip of -1% in 2012 (estimated), growth will be 4% worldwide in 2013 to 1105 billion dollars. Growth in the 'mature markets' (US, Western Europe, etc.) is only 1% compared to 9% for the 'developing markets'. The strong growth does not come from the US and Europe in particular. Countries that are doing well are the BRIC countries and also Indonesia, the Philippines and SUSA (Sub Sahara and Africa).
Almost all the figures and numbers mentioned can be found in the presentation (the presentation that is online differs from the presentation that was given). Tablets and smartphones are dominant in all lists. In the US, the turnover for both categories is more than 35 billion dollars in 2013. As a reference: that is twice as much as the turnover of televisions. During the Christmas period, Gfk conducted research into wish lists: 16% wanted a tablet (1), 8% a smartphone (2).
Even though they do not have such a high penetration as televisions (99% of all American households), tablets are also doing well. 44% of American households have a tablet and 55% have a smartphone. And it will not stop there. New tablets are coming and large screen smartphones are making the difference between a smartphone and a tablet smaller. Incidentally, more smartphones are sold in emerging markets (58%) than in developed markets (42%). Two years ago it was the other way around: 46% to 54%.