Customization: How Business Makes Money on Individuality

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What are we talking about? Customization is a phenomenon that began to gain momentum in the mid-2000s and is now at the peak of popularity. In simple terms, it is the transformation of a standard product into an individualized one. Clothing, equipment, and software can be subject to this.

How to implement? To launch production of a customized product, it is necessary to study the market, competitors, and customer needs. The next step is to think through, design, and prototype the product. The final steps are to perfect it and launch it into production.



The article explains:

The essence of customization

Reasons for the popularity of customization

Advantages and Disadvantages of Customization

Examples of customization algeria email list 1.76 million contact leads in the world of clothing

What do you need to customize clothes?

Pitfalls and risks in clothing customization

Customization in the IT sphere

Bright examples of customization

Stages of creating a customized product

Frequently asked questions about customization



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The essence of customization
What is customization in simple terms? It is the transformation of a standard item into a unique one that suits your taste. It has become very fashionable to make design, technical or software changes to gadgets, cars, clothes. Thanks to this, the purchased item turns into a unique copy. It is profitable for the manufacturer to produce a lot of identical products at a low price. The buyer wants to stand out from the crowd, to have special things that no one else has. How this contradiction is resolved today, what are the tasks of customization, who is ready to pay for it and how much - we will tell you about this right now.

The word "customization" comes from the English "customer". The word "custom" is also used, it means a unique product, made in one copy according to the customer's order. What is product customization in practice? An item with basic properties is taken and brought to the parameters that are necessary for one or several clients. The customized copy retains the original properties and acquires additional ones. The cost of the work can be extremely high, but if the client is ready to pay, he gets what he wants.

Customization

Source: shutterstock.com

No manufacturer can afford to produce individual goods. The profitability of the enterprise will quickly reach zero. On the other hand, the demand for non-standard products is growing significantly. How can the incompatible interests of the seller and the buyer be combined? Marketers, who eat their bread for a reason, have come up with an excellent solution called "mass customization".

It is based on a module. The principle of modular assembly is applicable to almost any type of goods. The manufacturer has a selection of interchangeable components that can be combined in various combinations. You can change the software, color, texture, material, mechanical part. So the computer, clothes, furniture will acquire the properties and appearance you need. This is product customization.


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Reasons for the popularity of customization
Everything new is old, remembered in time. In the 70s of the last century, when the hip-hop style was born, denim jackets were transformed into works of art with the help of decor. This is how clothing customization began. The industry is increasing the mass production of cheap standard goods, but the stronger the desire of people to emphasize their individuality. If earlier imported or brought from abroad clothes immediately stood out in the crowd, today the whole world wears the same. That is why we are seeing a fashion for hand-made things, interest in embroidery, knitting, and other decorative crafts.

Nowadays, customization of clothes and other goods is the main trend of the consumer market. An entire generation called millennials prefers a personalized product. These people are distinguished by inner freedom, they need self-expression. Customization of goods gives them such an opportunity.

More conservative sections of the population also vote for individuality. If earlier the world's leading brands got by with branded labels, today they too are forced to resort to product customization. Surveys show that about 90% of buyers choose a product with the possibility of personalization.

Mass demand for personalized products is facilitated by online shopping. On websites, you can model a product to your taste, discuss customization of a product (service) with a manager, or use a chatbot. This expands the opportunity to get exactly the thing, product, service that we dreamed of.

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Alexander Kuleshov
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