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Marketing products in online marketplaces has emerged as one of the most dynamic and essential strategies for businesses in today’s digital era. The internet has not only revolutionized how we connect and communicate but also transformed how we shop and sell. Online marketplaces provide unparalleled opportunities for businesses to reach a global audience, leverage advanced analytics, and use innovative marketing tactics to thrive in an increasingly competitive environment. At the core of marketing products in online marketplaces lies the need to understand your target audience.