Targeted Marketing Databases and Account-Based Marketing (ABM)
Posted: Wed May 21, 2025 3:52 am
Account-Based Marketing (ABM) focuses on targeting specific high-value accounts rather than broad segments. Targeted marketing databases are indispensable for ABM success because they provide detailed company and contact-level insights essential for personalizing outreach.
Identify Key Accounts: Use databases like ZoomInfo or Lead411 to find companies that match your ICP and are showing intent signals.
Build Detailed Account Profiles: Gather information on decision-makers, recent company news, and technographics to tailor your messaging.
Coordinate Multi-Touch Campaigns: Integrate contact data with CRM and marketing automation tools to run personalized emails, ads, and calls targeted specifically at those accounts.
ABM campaigns powered by accurate data from these databases typically australia school mailing leads see higher engagement rates and deal sizes.
Industry-Specific Use Cases Technology Sector
Tech companies benefit from databases offering technographic filters, such as Clearbit and Apollo.io. These enable marketers to target companies using specific software stacks or cloud services, increasing relevancy.
Healthcare and Pharmaceuticals
Databases with verified healthcare contacts, like ZoomInfo’s healthcare vertical or InfoUSA’s demographic filters, help marketers comply with regulations while reaching the right professionals and institutions.
Financial Services
Lusha and Lead411 provide deep data on financial firms and decision-makers, supporting targeted campaigns around investment products, insurance, and banking services.
Retail and Consumer Goods
InfoUSA’s consumer databases with demographic, income, and geographic data allow retailers to craft highly targeted direct mail and digital campaigns.
Identify Key Accounts: Use databases like ZoomInfo or Lead411 to find companies that match your ICP and are showing intent signals.
Build Detailed Account Profiles: Gather information on decision-makers, recent company news, and technographics to tailor your messaging.
Coordinate Multi-Touch Campaigns: Integrate contact data with CRM and marketing automation tools to run personalized emails, ads, and calls targeted specifically at those accounts.
ABM campaigns powered by accurate data from these databases typically australia school mailing leads see higher engagement rates and deal sizes.
Industry-Specific Use Cases Technology Sector
Tech companies benefit from databases offering technographic filters, such as Clearbit and Apollo.io. These enable marketers to target companies using specific software stacks or cloud services, increasing relevancy.
Healthcare and Pharmaceuticals
Databases with verified healthcare contacts, like ZoomInfo’s healthcare vertical or InfoUSA’s demographic filters, help marketers comply with regulations while reaching the right professionals and institutions.
Financial Services
Lusha and Lead411 provide deep data on financial firms and decision-makers, supporting targeted campaigns around investment products, insurance, and banking services.
Retail and Consumer Goods
InfoUSA’s consumer databases with demographic, income, and geographic data allow retailers to craft highly targeted direct mail and digital campaigns.