Overlooking the Importance of Message Timing and Frequency
Posted: Wed May 21, 2025 3:51 am
Testing Timing Is More Complex Than You Think
The optimal timing for your SMS campaigns depends on your audience’s habits, time zones, and industry. Sending too early or too late can cause messages to be ignored or even annoy recipients.
Additionally, the ideal frequency varies: too many messages may overwhelm customers; too few can lead to missed opportunities.
How to Find Your Best Timing and Frequency
Run A/B tests sending messages at different times of day and days of the week.
Monitor engagement rates and opt-out percentages for different send times.
Test message frequency by varying the number of design director managers mailing leads messages per week or month.
Adjust based on customer feedback and behavioral data.
Consistent testing helps you fine-tune your schedule to maximize engagement without fatigue.
31. Not Preparing for Legal and Carrier Filtering Updates Stay Ahead of Changing Regulations
SMS marketing laws and carrier filtering rules evolve frequently. What is allowed today may be restricted tomorrow. Ignoring these changes can lead to fines, blacklisting, or dropped messages.
How to Stay Compliant and Avoid Filtering
Regularly review legal regulations like TCPA (USA), GDPR (EU), and others relevant to your audience.
Subscribe to updates from your SMS service provider regarding carrier policies.
Maintain a documented consent process and message audit trails.
Adjust messaging practices proactively when new rules are announced.
Being proactive about compliance protects your brand and ensures smooth message delivery.
The optimal timing for your SMS campaigns depends on your audience’s habits, time zones, and industry. Sending too early or too late can cause messages to be ignored or even annoy recipients.
Additionally, the ideal frequency varies: too many messages may overwhelm customers; too few can lead to missed opportunities.
How to Find Your Best Timing and Frequency
Run A/B tests sending messages at different times of day and days of the week.
Monitor engagement rates and opt-out percentages for different send times.
Test message frequency by varying the number of design director managers mailing leads messages per week or month.
Adjust based on customer feedback and behavioral data.
Consistent testing helps you fine-tune your schedule to maximize engagement without fatigue.
31. Not Preparing for Legal and Carrier Filtering Updates Stay Ahead of Changing Regulations
SMS marketing laws and carrier filtering rules evolve frequently. What is allowed today may be restricted tomorrow. Ignoring these changes can lead to fines, blacklisting, or dropped messages.
How to Stay Compliant and Avoid Filtering
Regularly review legal regulations like TCPA (USA), GDPR (EU), and others relevant to your audience.
Subscribe to updates from your SMS service provider regarding carrier policies.
Maintain a documented consent process and message audit trails.
Adjust messaging practices proactively when new rules are announced.
Being proactive about compliance protects your brand and ensures smooth message delivery.