Ignoring Multi-Channel Integration
Posted: Wed May 21, 2025 3:50 am
Why SMS Alone Isn’t Enough
While SMS marketing is powerful on its own, relying solely on SMS without integrating other marketing channels can limit your campaign’s reach and effectiveness. Customers interact with brands across multiple touchpoints — email, social media, apps, websites, and SMS.
How to Integrate SMS with Other Channels
Use SMS to complement email marketing campaigns by sending quick reminders or follow-ups.
Promote social media contests or events through SMS to increase cross-channel engagement.
Link SMS campaigns to push notifications or in-app messages for app users.
Use SMS to reinforce messages from offline channels like print or in-store promotions.
Cross-channel integration ensures consistent messaging, higher engineering directors email leads engagement, and better customer experiences.
27. Not Testing for Deliverability Issues Across Carriers and Regions Different Carriers, Different Rules
Bulk SMS deliverability can vary depending on mobile carriers, regions, and countries. What works perfectly for one carrier or locale might get delayed, blocked, or filtered in another.
Failing to test delivery in different environments can lead to inconsistent campaign results and missed opportunities.
Testing Tips for Deliverability
Run test campaigns with sample phone numbers from multiple carriers and regions.
Monitor delivery reports for failed or delayed messages.
Adjust content and frequency if you notice carrier-specific filtering.
Work with your SMS provider to understand carrier rules and optimize routing.
Proactively addressing deliverability ensures your messages reach the right audience promptly.
While SMS marketing is powerful on its own, relying solely on SMS without integrating other marketing channels can limit your campaign’s reach and effectiveness. Customers interact with brands across multiple touchpoints — email, social media, apps, websites, and SMS.
How to Integrate SMS with Other Channels
Use SMS to complement email marketing campaigns by sending quick reminders or follow-ups.
Promote social media contests or events through SMS to increase cross-channel engagement.
Link SMS campaigns to push notifications or in-app messages for app users.
Use SMS to reinforce messages from offline channels like print or in-store promotions.
Cross-channel integration ensures consistent messaging, higher engineering directors email leads engagement, and better customer experiences.
27. Not Testing for Deliverability Issues Across Carriers and Regions Different Carriers, Different Rules
Bulk SMS deliverability can vary depending on mobile carriers, regions, and countries. What works perfectly for one carrier or locale might get delayed, blocked, or filtered in another.
Failing to test delivery in different environments can lead to inconsistent campaign results and missed opportunities.
Testing Tips for Deliverability
Run test campaigns with sample phone numbers from multiple carriers and regions.
Monitor delivery reports for failed or delayed messages.
Adjust content and frequency if you notice carrier-specific filtering.
Work with your SMS provider to understand carrier rules and optimize routing.
Proactively addressing deliverability ensures your messages reach the right audience promptly.