The person may not be aware of it,
Posted: Sun May 18, 2025 9:32 am
I suggest we take a break to really consider this. We've had situations where we might be generating more revenue for the client, but it turns out that the economics of the unit are such that at the gross profit level, the client may be losing money on everything we help the client sell. So even though everything is geared up and right here, better rankings, more traffic, more engagement, more conversions, more revenue, that's not all, if the shipping costs of what we're selling are crazy and the shipping costs are proving to be detrimental to the client.
A but these people may be. So you see, understanding a little bit rich people database more about what happens at that level can help put what you're doing here into more context. So when I talk about gross profit, gross profit is basically the revenue from goods sold minus the cost or COGS in general.
This is gross profit. The thing to keep in mind is that gross profit pays rent, not revenue. You still have to pay for what your client produces, and what's left actually covers other costs. We often don't think like this when we're doing SEO projects, and we focus strictly on revenue.
Want to think about gross profit or ask these kinds of questions, which is a clue. So there's another thing about that. We don't necessarily have to be experts in our clients' businesses, but when we're talking to people in meetings about this stuff, maybe ask better questions that indicate, "Hey, I know your business. I understand that there's a lot more going on than just SEO."
Cost reduction
Next is cost reduction. So reducing cost increases value, and that's where the utility curve comes in. It's a pretty simple concept and it's well-proven that getting a little more out of something doesn't sound as good as losing a bunch stinks.
A but these people may be. So you see, understanding a little bit rich people database more about what happens at that level can help put what you're doing here into more context. So when I talk about gross profit, gross profit is basically the revenue from goods sold minus the cost or COGS in general.
This is gross profit. The thing to keep in mind is that gross profit pays rent, not revenue. You still have to pay for what your client produces, and what's left actually covers other costs. We often don't think like this when we're doing SEO projects, and we focus strictly on revenue.
Want to think about gross profit or ask these kinds of questions, which is a clue. So there's another thing about that. We don't necessarily have to be experts in our clients' businesses, but when we're talking to people in meetings about this stuff, maybe ask better questions that indicate, "Hey, I know your business. I understand that there's a lot more going on than just SEO."
Cost reduction
Next is cost reduction. So reducing cost increases value, and that's where the utility curve comes in. It's a pretty simple concept and it's well-proven that getting a little more out of something doesn't sound as good as losing a bunch stinks.