a comparable example
Posted: Wed Apr 23, 2025 4:10 am
website reported on the initiative of the National Chamber of Entrepreneurs to sell domestic goods in special stores at reduced prices . Why has such a simple and obvious idea not been implemented before, either in market conditions or in the sphere of state support for business in Kazakhstan? There are several reasons.
Firstly, the majority of manufacturers work with retail not directly, but through distributors, and in the case of delivery of goods to special stores at a lower price, the margin will decrease either for the manufacturer or the distributor. The distributor will need additional motivation, since the development of Kazakhstani manufacturers concerns him only to a limited extent.
Secondly, – specialty stores selling alcoholic beverages – does not belize cell phone number list contain a solution to reduce prices. Prices in such stores are indeed lower, but usually – if they belong to a large manufacturer with a wide product line (example of “Bacchus”) or if the retail chain has its own distribution company (example of the Small retail chain). In other cases, the advantage of specialty stores is not a low price, but a wider range. Existing specialty grocery stores, as a rule, sell only their own products (examples – “Rakhat”, “Becker and K”, “Nazik”).
Thirdly, the proposed specialty stores can most likely be created in the format of "convenience stores". This format still occupies a large share in retail, but continues to be actively displaced by super- and hypermarkets. According to our data, there is no information on at least one large network of small stores; these are mostly single stores managed by family businesses or leased to other individual entrepreneurs. In the absence of an existing network, an attempt to combine single stores is too complicated: different owners, difficulties in assessing the business, the presence of competitors in the same area, etc. Creating a conditional umbrella brand for them, as was the case in Almaty several years ago (the Smile brand), is expensive, and names like "People's", "Economy", "Low Price" will not be accepted by everyone. Although such unlikely options for combining "convenience stores" would also bring additional advantages in the form of constant knocking out of sales receipts, identical display and storage conditions for goods, etc.
Firstly, the majority of manufacturers work with retail not directly, but through distributors, and in the case of delivery of goods to special stores at a lower price, the margin will decrease either for the manufacturer or the distributor. The distributor will need additional motivation, since the development of Kazakhstani manufacturers concerns him only to a limited extent.
Secondly, – specialty stores selling alcoholic beverages – does not belize cell phone number list contain a solution to reduce prices. Prices in such stores are indeed lower, but usually – if they belong to a large manufacturer with a wide product line (example of “Bacchus”) or if the retail chain has its own distribution company (example of the Small retail chain). In other cases, the advantage of specialty stores is not a low price, but a wider range. Existing specialty grocery stores, as a rule, sell only their own products (examples – “Rakhat”, “Becker and K”, “Nazik”).
Thirdly, the proposed specialty stores can most likely be created in the format of "convenience stores". This format still occupies a large share in retail, but continues to be actively displaced by super- and hypermarkets. According to our data, there is no information on at least one large network of small stores; these are mostly single stores managed by family businesses or leased to other individual entrepreneurs. In the absence of an existing network, an attempt to combine single stores is too complicated: different owners, difficulties in assessing the business, the presence of competitors in the same area, etc. Creating a conditional umbrella brand for them, as was the case in Almaty several years ago (the Smile brand), is expensive, and names like "People's", "Economy", "Low Price" will not be accepted by everyone. Although such unlikely options for combining "convenience stores" would also bring additional advantages in the form of constant knocking out of sales receipts, identical display and storage conditions for goods, etc.