21% of users abandon their carts because additional costs, such as shipping and taxes, are too high, while 11% do so because they cannot see the total costs in advance.
When customers are surprised by additional costs at checkout, cart abandonment rates can increase significantly. This lack of clarity can cause frustration, erode trust, and potentially damage your brand’s reputation.
To address this problem and improve your average cart abandonment rate, it is essential to be clear about all the costs associated with the purchase. One of our favorite strategies for preventing this type of cart abandonment is to add a shipping calculator to your WordPress site .
View shipping charges
A shipping calculator is a tool that allows customers to estimate total costs, including shipping and taxes, before reaching the checkout page.
By entering their location and viewing products in their cart, shoppers can see an accurate breakdown of all the costs involved in their purchase. This transparency can significantly reduce the likelihood of cart abandonment due to unexpected expenses.
7. 11% of users do not complete purchases because they do not want to create an account.
For shoppers who only visit your online store once, creating an account may seem like an unnecessary afghanistan telemarketing data obstacle. This reluctance can significantly impact your cart abandonment statistics, especially if account creation is mandatory.
An effective solution to address cart abandonment is to enable guest checkout . WooCommerce, a popular e-commerce platform, has this feature built-in.
It allows customers to place orders without creating an account, while still giving them the option to log into an existing account during checkout.
Another strategy to solve this problem is to offer social login options. You can allow customers to log in via Google or Facebook , making the account creation process much quicker and easier.
8. 11% of users abandon their carts because they don't trust the site with their credit card information.
Credit card information theft is a major cybersecurity concern for online shoppers, so it is only natural that many people are hesitant to buy from a new e-commerce store.