Types of Guerrilla Marketing

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Installation : a physical structure that is immobile and independent of the surrounding space.
Site Specific : modification of a public space with a visual intervention designed to interact with the surrounding space.
Performance : a moving situation in which an action is taking place.
Happening : A mobile situation in which something is happening. It involves the public.
Media buzz (generating word of mouth and media reaction): generating a movement that attracts the media to a news story that turns out to be a publicity stunt.
Street Art : graffiti and works that do not affect the surrounding space.
Events : Flash mobs and similar events where customers are themselves participants in a performance.
What is Guerrilla Marketing for?
The experts responded divided into two factions: those country email list who extol the benefits of Guerrilla Marketing mainly referring to the recipients of the message, focusing on the importance of the surprise effect that the advertising message causes, or those who extol the benefits of Guerrilla Marketing for the organization and achievement of company objectives.

What is sought in Guerrilla Marketing is the surprise effect, which helps to increase the level of attention, the level of involvement and makes it easier to respond to the call-to-action (the objective of each campaign).

Guerrilla Marketing Examples
Many brands have taken advantage of this communication strategy over time. Let's see the most important examples of Guerrilla Marketing:

The first form of Guerrilla Marketing in Italy is attributed to the site guerrillamarketing.it that in 2001 simulated signs of UFO apparitions at Aquafan in Riccione also using traditional media to publicize the event. Many went to the park to verify whether it was true or not.