A our busins would be prictable.

[rifat28dddd]

We knew how many people were subscrib to our lists. A how many people were unsubscribing. A and how many people were being add. We knew a lot about our email marketing. A but we couldn't answer this qution "How much is an email subscriber worth to us?" Email marketing for ecommerce has evolv a lot since we were trying to launch CellarThief. But one thing hasn't chang much in the last decade. Most ecommerce busins still can't answer the simple qution. A "How much is an email subscriber worth?" And. A without that knowlge. A it's difficult to scale an ecommerce email program. A and without a succsful ecommerce email program. A it's nearly impossible to scale an ecommerce busins.

So back to my story with CellarThief. We were trying to build a top-notch busins brand. A and with little money. A we felt the only way to do that was to better understand our email marketing. Over the next few weeks. A we set out to answer the qution “How much is an email subscriber worth to us?” At the time. A we had about 5. A000 email subscribers. The denmark cell phone number list subscribers had sign up to receive offers. A and we were growing that number by a few subscribers per day. The email subscribers were highly engag. High converting e-commerce marketing email example Our open rat were over 35%.

Our click-through rat were over 2.5%. A and our purchase rat were solid. We were still very small. A but we had a good number of engag email subscribers. We had a good customer engagement rate and a good email engagement rate. We focus on personaliz email campaigns bas on what we knew about our customers' tast. We sent birthday emails because we ne to receive birthdays from people who order alcohol. We believ that if we could determine the value of an email subscriber. A then we could afford to acquire more. If we could do that.